For consumer brands selling online, there's a new intersection of PR & affiliate marketing you can take advantage of.
Media companies are incorporating affiliate links into their articles & posts for a win-win scenario - they get some revenue from any purchases through their links, & brands get exposure & an increase in sales.
With the holiday season coming up, it'll be important for you to learn the world of affiliate marketing & how you can get on the shortlist for coverage.
To learn more about it, we're chatting with Ilana Zalika, Founder & CEO of Resound marketing, an NJBiz Top 20 PR agency.
We'll discuss the ins & outs of affiliate PR, & how you can use it get press (and sales!) for your company.