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No one becomes a good Product Manager in a day. But we help you look inside the minds of great PMs to understand the mindset that makes them succeed. Because Product Management isn't just a role, it's a worldview, a set of skills that guide the way you think, & most importantly: lead.
The first task of any PM breaking into the Enterprise World is to understand that unlike with Consumer products, you usually have a user & a customer, & they can be different people.
When selling an Enterprise product, your mission is not only to delight the end users in the organizations you serve, but firstly to convince their IT Admins or whoever holds the software purchasing power in those organizations to buy your product.
When validating or testing a new product or feature idea, it is tricky to overcome Agreement Bias from customers to distinguish between good & bad ideas. Asking customers, "Do you think this would be valuable to your organization? may not give you the data you need to prioritize your investments.
If you know what questions to ask, & use a proven method of asking subsequently specific questions to 5-6 potential customers, you can get a good sense of the appeal or willingness to pay of a product or feature idea.
Meet the Speaker: Georges Krinker
George has worked at Microsoft for 7+ years in various roles with different responsibilities. Currently, he is a Senior Program Manager.
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