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Must Register directly with Shopify (Link will be sent when upon acceptance to event). nnYouTube is no longer just a branding channel its the most scalable, intent-rich platform for ecommerce growth. But launching successfully requires aligning creative, media, & measurement from day one.nnModerated by Tony Effik - Managing Director at Google - GTM Leader for Video, Creative, & Display responsible for market activation, revenue growth, & product adoption.nIn this session, experts from Google/YouTube, & top performing brands finding success on YouTube will be sharing best practices:nTargeting & Creative to drive performancenBuilding full-funnel YouTube strategies that convertnMeasuring & optimizing results using AI & first-party datanKey Takeaways:nn The playbook for launching on YouTube from first creative to first campaignn How to produce video ads & Shorts that convertn How AI accelerates creative testing & optimizationn What metrics to track (ROAS, CPV, incremental sales)n How to connect YouTube results to Shopify performancenJoin YouTube, Upscale AI, Superfiliate, & Platter at Shopify NYC, & a lineup of top founders for an evening exploring how leading Shopify brands are scaling YouTube.nThis panel will break down real-world examples of how Shopify Brands are scaling on Youtube.nWhether youre a DTC founder, growth marketer, creative lead, or part of a performance marketing team, youll leave with actionable YouTube strategies you can apply immediately.nThe night also includes complimentary drinks, networking with NYCs top ecommerce operators from featured Shopify brands.
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