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Join us in New York for an exclusive session featuring leaders from Ogilvy & L'Oral as they unpack how global brands can co-create with the next generation, not just market to them. From fresh cultural insights & faster creative experimentation to measuring social results, this session reveals Ogilvy's playbook for impact in youth culture & the largest, most influential generation - Gen Z.
Reid Litman is a Director at Ogilvy Consulting, where he guides marketing strategy & innovation for major global brands. Reid is also growing Ogilvy's Pulse offering - a platform to connect brands to the pulse of youth culture & the creator economy through new research & youth councils.
Cha Spruce
Cha Spruce
Executive Creative Director
Ogilvy
Cha Spruce leads creative strategy & execution across earned media for North America at Ogilvy. Passionate about storytelling & brand voice, Cha develops campaigns that build trust, drive engagement, & shape how brands connect meaningfully with their audiences.
Zoe Housman
Zoe Housman
VP, Head of Marketing & Advocacy
Loreal
Zoe Baris-Housman heads up Marketing & Advocacy & Strategic Projects at L'Oral, leading initiatives that bridge brand purpose, customer advocacy, & innovation. With a strong focus on strategic impact, she shapes campaigns & partnerships that elevate both product & purpose across global markets.
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