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With Beth Doane (Managing Partner, Main & Rose).
Tuesday, April 13, 2021 at 02:00 PM   Absolutely Free   Online

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Using the Power of Storytelling, Psychology & Passion to Build Things That Last
About this Event
Join us as Beth Doane shares her journey as a female founder of an award-winning global branding agency, & how she built it using her own unique approach that blends psychology, authenticity & passion. With actionable tips, she describes how entrepreneurs need to be brave with their vision & harness the power of community & a sense of identity among their target audience, generating a brand that makes audiences feel understood - & remain loyal.

Beth will begin by sharing her moving personal journey, including being adopted & searching for her biological parents as an adult. She will explain how she was drawn to branding & design because building something that lasts, whether it's a company, product, movement or non-profit, starts with creating a strong identity & sense of belonging - two things she sought but never had.

She will walk through what most people don't know about branding & identity (and how business owners can use these to unleash the power of their brand), along with actionable tips in the following areas:

Virtue/status signaling
Authentic storytelling
How brands are living things; they adapt & grow, & should be given space to evolve
How internal team culture is paramount & needs to identify with the brand (ie: SoulCycle developed a toxic team culture & fell from grace)
Psychology: loss aversion, color theory
How branding should always come from a place of bravery

The Best Brands Are Brave: The Power of Storytelling with Beth Doane image
Beth Doane
Managing Partner, Main & Rose

Beth is an entrepreneur, journalist & author, named by Inc Magazine as one of the top branding experts in the world. As managing partner of Main & Rose, an award-winning, female-led strategic branding agency, she advises top Fortune 500 companies, celebrities, non-profits & executives. She has spoken about media, branding & philanthropy landscapes to audiences at Google, Havard, Capitol Hill, & more. She sits on the Pacific Council for International Policy, The Forbes Council For Young Entrepreneurs, & is an advisor to the United Nations Universal Declaration of Human Rights Project. Beth contributes to The Huffington Post & Forbes, among other major outlets. Beth also authored a children's book, From The Jungle, winning an American Graphic Design Award.

The Best Brands Are Brave: The Power of Storytelling with Beth Doane image
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