The key to success: An addictive customer journey
Interbrand recently released their annual report ranking the world's most recognized brands. Apple, Google, Amazon, & Microsoft take up the top 4 slots - these tech giants have replaced the likes of Coca-Cola, IBM, GE & Nokia, all of whom held top billings as recently as 2008.
These findings may be unsurprising, but there's still something new to learn from them: The brands standing out are using data to create highly customized experiences. It's critical for business leaders to understand how drastically a customer-first mindset has led to disruption in major industries, from e-commerce & finance to retail & healthcare. The way customers are now acquired, retained, delighted, & evangelized has transformed. As Capgemini notes, Digital commerce is essential to every organization's mission to generate more revenue & create a compelling customer experiences.
In the latest edition of our popular Focus series, the Future Labs partner with Capgemini's Applied Innovation Exchange to explore the customer-centric strategies that tech giants have popularized - & made necessary for success - & unearth how startups & enterprises across industries can wield AI & cutting-edge systems to create their own brand of addictive experience.
Refreshments will be provided.
General Partner, Work-Bench VC
Jessica is a Cofounder & Partner at Work-Bench, focusing on investments in future of work & teams. Jessica previously was a Learning & Development Manager at Cisco Systems, where she worked with the engineering organization on Agile transformation, innovation, & culture. Jessica is a graduate of Harvard University, & developed Harvard's first aspirational design & experiential education summer fellowship program in Cape Town & Paris.
Chief Experience Officer, Capgemini
Mark Taylor is passionate about creating economic value through insight-based & technology-enabled customer experiences. He also understands that it requires meaningful collaboration to drive that value. Throughout his career, he has consistently melded together teams, companies, techniques, & approaches to construct new & exciting ways of creating added-value solutions for some of the world's most significant brands.
Ronald Widha Sunarno
Solutions Architect Manager, AWS Partners
Ronald Widha leads the Solutions Architecture team at Amazon Web Services based in New York City. His team helps customers innovate using AWS services with Machine Learning, Serverless architecture, & more. He regularly speaks at AWS Twitch channel & other public events, & is a certified AWS Solutions Architect & DevOps Professional.
Associate Professor, NYU Stern School Of Business
Rob researches how technology & governance structures affect strategic interactions between firms, affect incentives to innovate, & shape market outcomes. His research has received numerous awards, been published in leading academic journals, & been cited in numerous media outlets including the Atlantic, Forbes, Harvard Business Review, the New York Times, & the Wall Street Journal.
CEO, omniX Labs
Muthla is CEO of omniX Labs, a machine vision insights platform in the Future Labs portfolio which digests live, real-world actions, & converts them into actionable data for corporate stakeholders across domains. Prior to omniX, Muthla was a management consultant at Bridgewater Associates. Muthla managed a team that worked with Bridgewater's executive management, including the CEO, to develop & roll out a suite of proprietary mobile applications designed to systematize the day-to-day operations of the firm.
Sean is the founder & CEO of BLACK, a tech-powered outsourced real estate department for commercial office space occupiers. BLACK provides a suite of managed services from leasehold & project management to ongoing facility support & transactional advisory work, through a simple unified dashboard accessible through any connected device. Sean is the former EVP of Real Estate at WeWork & a former Olympic boxer. He is an expert in the commercial real estate domain with nearly two decades of experience at some of the largest publicly traded global real estate firms including Cushman & Wakefield, JLL, Newmark, & Grubb & Ellis.
5:30 - 6:00 PM
Registration + refreshments
6:00 - 6:15 PM
Welcome + Industry Overview
Mina Salib, Program Manager, NYU Tandon Future Labs
Rob Seamen, Associate Professor, NYU Stern School of Business
6:15 - 6:35 PM
omniX Labs - Muthla Al-Sayer, CEO
BlackRe - Sean Black, CEO
6:35 - 6:50 PM
Ronald Widha Sunarno, Solutions Architect Manager, AWS Partners
Panel: The Rise of Consumer-First Enterprises
Jessica Lin, General Partner, Work-Bench VC
Mark Taylor, Chief Experience Officer, Capgemini
Moderator: Peter T Maloof, Vice President & Director New York Applied Innovation Exchange (AIE)
7:40 - 7:45 PM
7:45 - 8:15 PM