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Join us for an evening with Gabe Lekorenos, Senior Client Partner at Strava, as he explores how brands can create partnerships that customers genuinely care about. Gabe will share how Strava works with leading brands to build collaborations rooted in community, relevance, & real user value.
Brand partnerships have evolved far beyond logo swaps & sponsorships. Drawing from his work at Strava, Gabe Lekorenos will unpack how brands can design collaborations that align with user behavior, feel authentic to communities, & create meaningful engagement across digital & real-world experiences.
Gabe Lekorenos is a Senior Client Partner at Strava, where he works with global brands & agencies to build strategic partnerships that connect them with Strava's active community. With a background spanning platforms such as Reddit & Twitter, he focuses on helping brands engage audiences through authentic, performance-driven campaigns across emerging digital ecosystems.
The best brand partnerships start with the customer. Gabe Lekorenos shares how Strava approaches partnerships through a community-first lens, how successful collaborations come together, & what the future holds for brands working within one of the world's most active global communities.
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Customer Centric Brand Partnerships
Learn how putting community & user behavior at the center of partnerships leads to collaborations that feel authentic & deliver stronger results.
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Inside a Strava Partnership
Explore how leading brands collaborate with Strava to create meaningful campaigns & experiences that resonate with athletes & everyday users.
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The Future of Brand Partnerships
Discover where brand partnerships are headed as platforms like Strava focus more deeply on community, data-driven insights, & experiences that extend beyond traditional marketing.
What's Included
Gourmet Light Refreshments - Enjoy a curated selection of artisanal bites & small plates, perfect for connecting with colleagues.
Settle in for easy conversation & good company in a warm, welcoming space. With a thoughtful selection of beer & wine on hand, it's the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
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