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What does it actually take to design meaningful experiences in a world shaped by AI, immersive media, & constantly shifting platforms? This session offers a behind-the-scenes look at Experience Design as it's practiced at the frontier of storytelling, drawing from the methods, mindsets, & experiments developed by leading practitioners.
Rather than focusing on tools alone, this session explores how story, technology, design, & business intersect, & how creators can navigate ambiguity, prototype ideas, & build virtual & IRL experiences that people care about.
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