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With Marcus Collins (Chief Consumer Connections Officer, Doner Advertising) & Mitch Brooks (Dir. New Products, Crimson Hexagon).
Tuesday, December 11, 2018 at 06:00 PM   Absolutely Free
Twitter NYC, 249 W 17th St

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Culture Shifts in Social Data - How Brands Learn & React to Global Shifts in Thinking

Join us for an evening of discussion as we decode the impact of #MeToo, #LikeaMother, & other social movements on brands, our culture, & user behavior. This is an opportunity to listen to forward-thinking analysts & experts as they de-code social data trends & discuss what it means for brands. Speaker bios coming shortly.

Marcus Collins, Marketer | Academic | Culture Translator

Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the Chief Consumer Connections Officer at Doner Advertising, a full-serve advertising agency, & is a recipient of Advertising Age's 40 Under 40 (2016) & Crain's Business Detroit's 40 Under 40 (2016). Prior to joining Translation, Marcus led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) & ran digital strategy for Beyonc.

Mitch Brooks, Sr. Director, New Products at Crimson Hexagon

Mitch has ten years of experience finding new ways to pull rich insights from diverse sources of consumer data. He has worked at Crimson Hexagon for six years, helping a wide variety of brands use social data to better understand their consumers.

More Speakers to come.

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