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With Jason Feifer (Editor-in-chief, Entrepreneur Magazine), Terry Rice (Digital Mktg Expert-in-Residence, Entrepreneur), Dan Bova (Editorial Dir. Digital Content,
Friday, October 11, 2019 at 02:00 PM   $349
Club 75 at Convene, 75 Rockefeller Plaza


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Leverage expert strategies to improve your social media strategy & engagement, plus network with editors from Entrepreneur magazine.

There is a fundamental -- & critical -- disconnect between the way brands try to engage their audience & the way their audience wants to be engaged.

If we want to make a more genuine connection, marketers need to do a better job of listening to their audience.

To address this issue, Terry Rice, Entrepreneur's Digital Marketing Expert-in-Residence, created a solution to connecting with a modern online audience.

If you're leveraging the same tactics from 2018 that you did in 2019, you're in trouble. And things aren't looking any better for 2020 either.

So what can we do? During this workshop, we'll address the critical questions that must be answered in order for your audience to trust & engage with you. Leveraging best practices from design thinking, & insights gained from numerous interviews with top-performing brands, you'll walk away with a launch plan that will revolutionize your online marketing activities. You'll also discover best practices for audience research, which can be leveraged for marketing as well as product innovation.

Key Takeaways:

10 Content Marketing ideas, addressing the critical questions that must be answered in order for your audience to trust & engage with you.

Develop an impactful & measurable approach for presenting & distributing this content to your target audience.

Understand how to encourage & leverage user-generated content to reach a larger audience.

Discover or develop your true Unique Differentiator, setting you apart from the competition or similar organizations.

Learn how to conduct valuable audience research for little or no cost.

Participate in hands-on exercises with feedback from Terry Rice

This event will be followed by a networking session featuring Jason Feifer, editor-in-chief of Entrepreneur magazine & Dan Bova, editorial director. Refreshments will be provided.
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