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Join us for a conversation with Sarah Bishop, VP of Global Brand & Consumer Marketing at the NFL, as she shares how the league is expanding its reach through global growth, cultural relevance, & next-gen brand strategy.
The NFL is reaching more fans in more places than ever before. In this session, Sarah Bishop breaks down how her team is driving growth through global expansion, inclusive brand strategy, & culturally attuned marketing. With nearly two decades of experience across sports, media, & tech, Sarah offers a behind-the-scenes look at what it takes to evolve one of the world's most iconic brands - meeting new audiences where they are & building deeper fan affinity across generations.
The NFL is evolving what it means to be a fan. In this session, Sarah Bishop shares how her team is expanding the league's global reach - blending strategic partnerships, inclusive storytelling, & culturally attuned campaigns to grow affinity with the next generation of fans.
01
Strategic Partnerships as Growth Engines
Learn how the NFL is leveraging bold, creative partnerships to connect with audiences beyond traditional sports fans, unlocking new cultural moments, content formats, & commercial opportunities.
02
Expanding the Global Footprint
From games in Europe to content in local languages, discover how the league is thoughtfully growing its international presence with an eye on both fandom & business impact.
03
Marketing for Cultural Relevance
Explore how the NFL is building authentic connections with broad audiences, blending tradition with modernity to evolve what the shield represents.
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