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With Jordy Kieto (Machine Learning Enggr, Pepsico).
Tuesday, December 03, 2019 at 06:30 PM   Absolutely Free
General Assembly, 902 Broadway, 4th Fl
 
     
 
 
              

      
 
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EVENT DETAILS
About This Event
Tentative Schedule:
6:30pm: Pizza + Beer networking;
7:00pm: TBD by Data Scientist at Dataiku;
7:30pm: Machine Learning for Ecommerce Advertising by Jordy Kieto, Machine Learning Engineer at Pepsi.
Talk Abstracts:

Machine Learning for Ecommerce Advertising by Jordy Kieto, Machine Learning Engineer at Pepsi: E-Commerce Market Attribution is a framework designed to determine how advertising / marketing affects sales across E-Commerce platforms. Corporations spend millions of dollars advertising on platforms such as Amazon & Instacart. This process is often done manually, & we're often blind to the impact of our marketing actions. Our neural network quantifies the multiplicative effect of specific ads on sales for specific products, & also allows us to calculate the ROI for particular actions, telling us the optimal amount to spend.

Speaker bios:

Jordy Kieto is a Machine Learning Engineer at Pepsico & Data Scientist at Columbia University. Previously, he worked as a Software Engineer in Toronto before switching into Data Science. He studied English & Drama during university, & made the transition into tech through self-study & attending hackathons. This passion for the liberal arts has translated into a desire to ethically use data for bettering lives.
 
 
 
 
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