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Twenty covers at Cipriani on Wednesday 9 September, the private capital side of New York Fashion Week. One table, built for family office principals, UHNW investors & the people who allocate for them, the night before the producers of Miami swim week open seven rooms on 42nd Street.
Fashion week is a trade show with the buyers hidden in the crowd. This is the opposite. The eleven designers walking Thursday, the brands underwriting the week at $2,500 to $500,000, & the producers who built a fashion entertainment category in Miami are all in one room, & the twenty seats around them go to the people who write the cheques. You tell me what you need before you arrive & I put you next to the person who has it.
Richie Hosein, founder of FreeHealth.ai, who spent twenty six years selling healthcare & now gives it away. He co-hosts the Capital Circle room on Thursday with the Miami Chamber of Commerce Dubai & Hampton NYC, & he was the first founder featured in the Propel newsletter. Read the feature.
Shawn D. Kaplan, founder of Miami Swim & Active Fashion Week & executive producer of World of Wellness, the man who unbundled fashion week into eight formats & priced every one of them separately. Thursday is his New York edition. Wednesday he is at this table.
The rest of the room is the reason to come: family office principals, the sponsors underwriting Thursday, a few of the designers walking it, & the financial influencers whose audiences move money. Seated on purpose rather than left to find each other.
Three ways in
$1,500. A seat at the table. One cover, dinner & drinks, your introductions made at the table.
$5,000. VIP. Seated at the head of the table, & your introductions made for you before the first course.
$15,000. Sponsor the night. The room is yours, all twenty covers, your brand on the table.
How seats are given
Seats are given, not sold on a page. Every request is read by me & approved by hand, so say who you are, what you are working on & who should be sitting next to you when you register. Your card is held, not charged, until I approve the seat, & the hold is released if the table is not the right fit. You hear back the same day.
Discretion is the format. The guest list is not published, the room at Cipriani is confirmed to approved guests directly, & there is no press at the table. Nightlife follows for anyone who wants to keep going, & the runway at Matriarch is twelve hours later.
Sponsorship for the whole week, $2,500 to $500,000, starts with a one minute form. Questions to stephen@propel.earth.
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