Wednesdays, What the Funnel?!
Join usfora two-part series where marketing experts will help you strategically define & build yourcustomer journey.An interactive series, attendees will walk away withactionable stepsto build more effective marketing strategies.
May 29th: Cydney Familian willguide your strategy beforecustomers even reachthe funnel,helping you hone in on your brand's story, audience, & marketing channels.
June 5th: The series concludes with SethFamilian, who will provide expertise on how to measure conversion across each piece of the funnel, unlock audience insights with cloud tools, & maximize customer retention with marketing automation.
If you arethinkingwhat is a funnel?orwhat the funnel?this workshop is for you.
Members & guests are welcome to attend both or one ofthe sections.
Meet the Presenters!
Cydney (Godlberg) Familian of Brand Story 360
Cydney (Goldberg) Familian is a seasoned marketing, branding, & communication executive with more than 17 years of experience. Cydney capitalized on her expertise in founding Brand Story 360, a consultancy focused on helping companies grow their brands & hone their business strategies. Clients have included Comcast NBCUniversal, Braze (formerly Appboy), & a Fortune Global 500 pharmaceutical.Prior to founding Brand Story 360, Cydney served as an executive NBCUniversal, where she most recently was responsible for the media company's global technology brand across TV, film & theme parks. With an eye on STEM, Cydney conceived of the idea & played a pivotal role in activating Pi Day globally across more than 45 Comcast NBCUniversal brands. She also helped launch Comcast NBCUniversal TECHWomen, an organization focused on connecting & supporting female technology talent.
Seth Familian of Familian&1
Seth Familian, Founder & Principal of Familian&1, has more than 17 years of experience delivering quantitative brand strategy, data automation, & growth strategies. His expertise leverages deep understanding of powerful cloud-based tools & services (such as Segment, Mixpanel, Intercom & Clearbit) to create highly customized marketing & analytics experiences for product & content marketing teams. His clients have included more than 50 Fortune 500 companies & startups, including Cisco, RingCentral, & Adorama.Seth also builds compelling, engaging, & effective learning experiences for individuals & organizations. Since 2009, he has taught over 1,000 students in classes & workshops on data design, big data automation, marketing strategy, & digital tools for business. He would love to teach you & your team, too!