Bloomberg, Cornell Tech, & Tech:NYC invite you to join us for the latest installment of the Cornell Tech @ Bloomberg series, featuring Beth Comstock, former Chief Marketing Officer & Vice Chair of GE, in conversation with Scarlet Fu of Bloomberg Television.
The world is never going to be slower in terms of change than it is today, writes Comstock in her new book, Imagine It Forward, setting up the problem that she believes all organizations - large & small - must address: managing change. Comstock's own story is a study of how to do so successfully.
In a career that spanned more than 30 years at NBC & (parent company) GE, she rose to become GE's highest-ranking female executive ever, holding the role of CMO & then Vice Chair of Business Innovations, before stepping away in 2017. She ran GE's growth efforts via marketing, sales, licensing, & communications. She led the company's push into digital content, including the launch of Hulu. She also led the ecomagination initiative to focus on cleantech innovation & oversaw GE Ventures & GE's lighting business. She spearheaded the company's investment in the industrial Internet, placing data & analytics at the center of its more traditional businesses, such as manufacturing & services. At the core of her work is innovation & how businesses use it to drive growth & company culture.
We hope you'll join us for the conversation with Comstock to discuss how she managed innovation within one of the largest & oldest companies in America, why the job no one wants is sometimes the most exciting one, her experiences working with Jack Welch & Jeff Immelt (and twice declining offers from Steve Jobs to work for Apple), what GE can do to reinvent itself again, & how we all can prepare for the inevitable acceleration of change that's to come.
Cocktail reception begins
Doors close, conversation starts
Audience Q&A with Cornell Tech students
Networking & hors d'oeuvres to follow
PLEASE NOTE: Seating is limited & registered attendees will be seated on a first come, first served basis. Doors close promptly at the top of the hour. Individuals arriving late may be turned away from the building. No walk-ins allowed.