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Tuesday, February 13, 2018 at 06:30 PM   Absolutely Free
AWS Pop-Up Loft, 350 W Broadway

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Join Databricks, Caserta & more than 100 fellow data nerds at the AWS loft where we'll explore how to build a marketing platform that captures all touch points in a customer journey & stitches them into one cohesive data story. Joe Caserta will present a statistically-driven model to understanding the customer path to purchase, which combines online, offline & third-party data sources. He'll show how customer data is fed to machine learning, which assigns weighted credit to customer interactions in order to give insight to what marketing activities truly matter.

Maxwell Goldbas will discuss enabling a data science culture & the infrastructure required to do so. Data lakes & identity resolution empower data scientists to look at people, rather than channels, to accurately depict the customer & their needs.

Marc Lobree, Partner Engineering Solutions Architect at Databricks will present how Databricks enables the analytical tools & capabilities to create a data & analytic platform that supports valuable marketing objectives.

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