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With Brian Rogers (VP Product, Augmate), Dana Farbo (COO, Augmate), David Post (Strategy & Platform Growth Leader, IBM Blockchain), Adam Helfgott (CEO, MAD Network).
Tuesday, June 12, 2018 at 06:00 PM   $30
Columbia University, 1125 Amsterdam Ave
 
     
 
 
              

              
 
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What Blockchain may mean for marketers

You've heard of Blockchain in relation to bitcoin or cryptocurrency, but what can it do for you? Join us for AMA New York's first blockchain technology featuring a distinguished panel of experts & practitioners.

We will examine the nuances behind blockchain buzzwords like "smart contracts," trustless, & Initial Coin Offering or "ICO" as well as the implications & a wide range of use cases beyond Financial Services for how the technology will likely affect brand builders & marketers.

Join us to learn about public & private blockchains, the development of utility & security tokens like Bitcoin, Ethereum, & Ripple, & the applications these technologies may have for other business ideas. Specific use cases across different industries will be reviewed to examine how the combination various blockchain protocols can help parties in trustless environments' share data & information or even create brand new business models. Additionally, the speakers will discuss the current state of Initial Coin Offerings & their role in building communities of advocates, users, & even customers.


Agenda:
6:00 - 6:15 PM Event Check-in & Networking6:15 - 7:00 PM What is blockchain? Presentation7:15 - 8:15 PM Discussion8:15 - 8:30 PM Q&A


FEATURED SPEAKERS:

Brian RogersChairman,Columbia Blockchain AllianceVP Product,Augmate

Brian is currently the VP of Product for Augmate, an IoT blockchain company. Brian is also the Co-Founder & Chairman of the Columbia Blockchain Alliance. Brian is the CEO & Founder of Modgital, a company where he has taken on fractional roles as a CTO & CIO focusing on digital health, machine learning, & recently on blockchain technologies.

He has worked in Fortune 500 businesses & as an entrepreneur having started several of his own companies.Brian is also an innovator holding two patents pending for advanced video technology showcased at MIT Technology Review's EmTech. Brian also founded the Machine Learning Society NY Chapter (part of a national organization). He guest lectures at the Columbia Business School & is a frequent public speaker in the blockchain & cryptocurrency.


Dana FarboChief Operating OfficerAugmate

Dana has been innovating in digital for over 20 years & is constantly looking at how the interoperability of things can lead to a better world. His early work in digital marketing led to breakthroughs in dynamic messaging & advanced personalization. His firm was an early mover in augmented reality & mobile location-based services. As COO, Dana brings the knowledge of a marketer & customer experience to the role of operations where he ensures that the human is still an integral part of the system. He has built & sold companies, written a best-selling book on online marketing, is an Adjunct Professor at Fashion Institute of Technology in New York City, co-leads the world's largest augmented reality meetup & has spoken at many technology events around the globe.


David PostStrategy & Platform Growth LeaderIBM Blockchain

Dr. David Post is IBM Blockchain's Strategy & Platform Growth Leader with responsibility for ecosystem & go to market strategy, developer advocacy, & strategic partnerships. With substantial experience driving innovation at the intersection of emerging business models & disruptive technologies, David is excited to be working in the rapidly evolving enterprise blockchain space. He previously served as IBM's Global Enterprise Government & Healthcare Leader where as a member of the senior industry leadership team he was responsible for strategy, sales execution, & industry growth initiatives. Before that, David was as an Executive Manager on IBM's Global Smarter Cities team where he helped scale the business from an internal IBM start-up into an industry-leading global brand.


Sam RadocchiaCo-Founder & CMO,ChronicledCo-Founder,Better Kinds

Sam currently serves as Co-Founder & Chief Marketing Officer at Chronicled, which leverages blockchain, IoT, & AI technologies to deliver smart supply chain solutions. Prior to serving as CMO, she led product development & architecture as Chief Product Officer for 3 years.

Named to the 2017 Forbes 30 Under 30 List for Enterprise Technology, Sam has an entrepreneurial background that spans several technology companies. She became interested in blockchain as a mechanism to facilitate trusted interoperability, a challenge she sought to overcome leading her first two companies. Before Co-founding Chronicled & BetterKinds, she previously served as the CTO of Huckabuy, a consumer product metadata aggregator & standards company, & Founder & CEO of Stunable, a provider of inventory management & marketing software utilized by consumer products brands to integrate e-commerce sales with cross-channel interactions.


Adam HelfgottCEO & Project Lead,MAD NetworkCEO,MadHive

Adam is the CEO & Project Lead of MAD Network, the first contextually-aware blockchain protocol to enable the future of advertising innovation with privacy by design. Anchored in strong cryptography & private edge computing, MAD removes unnecessary intermediaries & eliminates fraud while helping advertisers more effectively reach their consumer.

Adam is also CEO of MadHive, a venture-backed Ad-Tech company as well as built & sold marketing technology companieseCamp.netandLookbooks.com, & advised leading companies including IMG/WME, & Gem, an enterprise blockchain company.


Cost:

$30 for Current AMA New York Member$35 for General Attendees

Ticket sales will end at 5 PM on Tuesday, June 12th. No on-site registration will be available.
 
 
 
 
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