In the face of a crowded market & limited resources, it is a Product Manager's job to prioritize what gets built. But it's hard to get a feature to the finish line when everyone seems to want shiny new features built. Cassidy will discuss how to ruthlessly prioritize, get your team on board while defending them from requests & insertions, & to lose any fear of saying "No".This one is for you if: - You're a Product Manager at any level of experience - You work with Product Managers & want to better understand their perspective Main takeaways:- How to determine what's most important & keep your team focused on it - How to avoid the dreaded "Swoop & Poop" from exec or your board - How to keep sales focused on selling when all they want is more features
Meet the Speaker:Cassidy Fein
Cassidy is a Senior Product Manager at Echo360, a lecture capture & behavioral analytics platform for higher learning institutions & continuing education. She cut her teeth growing into a PM position as employee #7 of a future 250+ content marketing SaaS platform. With over 7 years in product management, she loves making things users love & shaming products that succumb to dark patterns.
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Product School is the first technology business school. We provide certified courses in Product Management & other digital skills to professionals across 16 campuses worldwide. We also offer the same courses live online. All courses are taught by real-world product managers working at top technology companies such as Google, Facebook, Slack, Airbnb, LinkedIn, & Netflix.