 |
NYC Tech Events Weekly
Newsletter! |
|
|
|
|
|
| |
|
|
DETAILS |
|
As consumers become more comfortable with digital communications, they are becoming more discerning. When interacting with brands online people now expect fast, convenient & personalised experiences. So firms which provide digital services must improve their offerings. This means moving away from traditional call centres & implementing new technologies such as artificial intelligence (AI). Businesses are also under pressure to integrate multiple digital channels, such as voice, instant messaging & emails, within their customer-engagement strategy. Digital tools that manage various channels give consumers more choice & make businesses more responsive, which can improve interaction & customer satisfaction.
Despite this, many businesses are running on outdated technology & systems. Some are using different cloud-based systems for each communication channel. This impedes the use of customer data, limits customer interaction & is often unable to support personalisation. Security & privacy concerns also increase when working across multiple cloud systems. Moving away from older systems & investing in training for new systems can be costly. But not doing so creates business risks.
How can companies implement innovative digital technologies to improve customer engagement? Join Economist Impact for Transforming digital channels, transforming customer experience sponsored by Tata Communications. This invitation-only roundtable will explore the challenges & opportunities of integrating digital technologies & the impact they have on the customer experience. Hear your peers discuss their challenges with current digital infrastructure & what is needed to improve customer communication & engagement.
Discussion topics
Discussion points include:
How have customer expectations online evolved? How are companies using new technologies to meet those changing expectations?
What are the main challenges businesses face when integrating technologies that support multiple channels for customer engagement?
What are the limitations of legacy infrastructure in delivering effective customer interactions?
How can businesses ensure data security & compliance when implementing cloud-based communication?
How can companies quantify the value to their customers of personalised experiences?
How is AI & automation changing digital infrastructure?
What innovative approaches are businesses exploring to modernise customer services?
8:00 AM - Registration & breakfast networking
8:45 AM- Roundtable begins
10:00 AM- Roundtable concludes
Agenda
|
|
|
|
|
|
|
|