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Understanding The Upcycling Market
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| With Lauren Benton (GM, Back Market) & Samina Virk (CEO, Vestiaire Collective). |
| Back Market, 41 Union Square W |
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Feb 28 (Wed) @ 06:30 PM
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$20 |
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| DETAILS |
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La French Tech New York invites you to an exclusive fireside chat featuring Lauren Benton, General Manager USA of Back Market & Samina Virk, CEO North America of Vestiaire Collective. This insightful conversation, generously sponsored by Orrick, will take place on February 28, 2024, at Back Market's new offices & will delve into the strategies, challenges, & lessons learned during the expansion of these innovative companies into the U.S. market.nBackground on the Companies:nBack Market: As a leading platform for refurbished electronics, Back Market has successfully carved its niche in providing consumers with high-quality, certified refurbished devices. With a commitment to sustainability, Back Market has redefined the electronics marketplace.nVestiaire Collective: Vestiaire Collective, under the leadership of its CEO, has become a global player in the pre-owned fashion market. Connecting fashion enthusiasts & promoting the circular economy, Vestiaire Collective emphasizes the value of second-hand luxury items.nFireside Chat Highlights:nDuring this fireside chat, the leaders will share insights on:nBusiness Expansion Strategies: Learn about the meticulous planning & execution that contributed to the successful expansion of both Back Market & Vestiaire Collective into the U.S.nDos & Don'ts in the U.S. Market: Gain valuable advice on navigating the U.S. market, understanding the cultural nuances, & avoiding common pitfalls.nLessons Learned & Best Practices: Discover the lessons these companies learned along the way & the best practices that played a pivotal role in their growth.nConverting U.S. Users to Refurbished & Second-Hand Purchases: Explore effective strategies for converting U.S. consumers to embrace refurbished & second-hand items.nChallenges & Solutions: Delve into the challenges faced during the expansion, particularly in convincing consumers to choose sustainable & pre-owned options, & the innovative solutions implemented.nEvolution of Right to Repair Actions: Understand the evolving landscape of right to repair actions in the U.S. & how it impacts the operations & ethos of Back Market & Vestiaire Collective.nThis fireside chat promises to be a unique opportunity to gain firsthand insights from industry leaders who have successfully navigated the complexities of the U.S. market. Join us for an engaging & informative discussion that goes beyond the surface of business expansion. The fireside chat will be followed by a cocktail.nA special thank you to our: n- Event Sponsor: Orrickn- Event Host: Back Marketn- Wine Donor: Vin Sur Vingt/French Wine Clubn- Community Partners: Business France, French-American Chamber of Commerce - New YorknRegister to secure your spot for this exclusive fireside chat, spots are limited! We look forward to your presence at this enriching event.
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