On November 30th, 6-8PM, join us at Union Square Ventures for a panel discussion for early-stage entrepreneurs: "DTC Startups: Opportunities & Challenges in 2023" with Lisa Barnett (Little Spoon), Morgan Hirsch (Public Goods) & John Mascari (Blueland). We'll have cocktails & networking after the panel!
Why this is an important topic for startups: Direct-to-consumer (D2C) startups have revolutionized e-commerce by dis-intermediating & redefining retail. From startups to growth-stage companies, the D2C business model has become increasingly popular. With the rise of social media, & online tools like Shopify & Stripe, entrepreneurs have never had an easier time creating an online shop & selling their product. These entrepreneurs get a direct relationship to their customer, and, by cutting out the middleman, they increase their own margins - which can also benefit consumers.
Founder pain points: While the technology has empowered entrepreneurs, launching, sustaining & growing a D2C startup is by no means easy. Those tools have made markets only more crowded. To succeed, entrepreneurs must nail product development, including design, manufacturing, pricing & logistics for inventory & they have to differentiate themselves & manage the economics of customer acquisition.
What we'll cover:
Differentiating your brand & navigating crowded marketplaces
Financing your operation - from budget-friendly early days to growth-stage venture
Designing, pricing & manufacturing your product
Building inventory operations that can flexibly service different models including subscriptions, bundling & drop-ship.
Navigating macro-economic factors that affect your costs
Strategically growing categories & SKUs
Expanding into other channels: timing, economics & objectives