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For ten years, checkout barely moved. A button, a form, a person filling it out.
That's ending. Fast.
This breakfast is for the operators who'd rather see it coming than read about it six months late.
No "AI is the future" keynote. Just a small room of DTC operators working through what's actually changing in how people, & increasingly machines, buy. You'll get one PDQ data slot with cross-brand checkout benchmarks you won't see anywhere else, & a panel on the question most brands are quietly avoiding: when the customer isn't the one clicking, what is your checkout even for?
Presented by PrettyDamnQuick, in partnership with Shoplift, Order Protection, & Wyllo. Four angles on one journey. Shoplift works the part before the buy, testing pages, prices, & themes until the data picks the winner. PDQ owns the buy, the last clicks where the sale holds or breaks. Order Protection takes the package after, turning a lost or stolen order into a second sale instead of a refund. And Wyllo reads intent across the whole thing, catching fraud & abuse before a good sale turns into a chargeback. Before, during, after, & who's really behind it.
Speakers
Harry Roth | Director of Ecommerce, AS Beauty
Runs digital commerce across one of the largest beauty groups in the country. Multiple brands, one checkout to crack, real volume behind every test.
Ovadia Labaton | CEO & Co-Founder, The Perfect Jean
Built a cash-flow-positive DTC brand on product obsession & operational discipline. Lives in the data, makes every margin count.
Liran Erez | CPO & Co-Founder, PrettyDamnQuick
Builds the product behind PDQ. Spends his days on the exact question this room is here for: what does checkout become next?
Who's in the room: Founders, CMOs, COOs, & P&L owners at DTC brands doing $10M+/year. Small & senior on purpose. Capped at 30.
Agenda
8:30 Doors, coffee, breakfast, introductions
9:00 Lightning talks on the future of commerce
9:30 Panel
10:00 Open floor
First of a few we're running in NYC. 30 seats. They go.
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