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With Christine Su (Founder/CEO, PastureMap), Alison Etheridge (Systems Innovation Mgr, Indigo Ag), Dorn Cox (Dir., OpenTEAM), Jeff Tkach (Chief Growth Officer, Rodale Institute).
Thursday, September 19, 2019 at 06:00 PM   $50
WeWork HQ, 118 W 18th St, 2nd Fl


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Our soil is in crisis. Nearly a third of our soil has already been degraded, & the UN estimates we only have 60 years left of topsoil left if we continue with current farming practices. With 95% of our food grown in soil, it's clear that we need a radical change.
Enter Regenerative Agriculture, a farming approach aiming to rebuild soil health & farming communities, while also supporting carbon sequestration & reversing climate change. There is a lot of excitement about the potential for regenerative agriculture to transform our food system, with major industry players like General Mills, Applegate & Patagonia all investing in regenerative agriculture. Yet it is still very much the wild west.
Join us at Regenerative AgTech, in partnership with Applegate's THE NEW FOOD COLLECTIVE,WeWork Food Labs & AgFunder, to learn about the current state of regenerative agriculture & how technology is helping farmers regenerate their soil. TheRodale Institute,Indigo Ag, PastureMap & OpenTEAM will give a deep dive into their business models, technologies & certifications.
PastureMap will share how their cattle analytics software can help reward ranchers who are raising beef more regeneratively, OpenTEAM will explain how their open data platform arms farmers with the best possible knowledge to improve soil health & Indigo Ag will show how they are working to improve grower profitability, environmental sustainability & consumer health through the use of natural microbiology & digital technologies.
You'll also demo cutting edge technologies & sample innovative food & beverages from YOLL FOODS, Plovgh & more.

Do you have a food, beverage or technology you'd like to sample at this event? Apply here:

6 - 7:30pm: Networking, tech demos & food & beverage sampling
7:30 - 9pm: Presentations + Q&A
9 - 9:30pm: Networking

Alison Etheridge, Manager, Systems Innovation, Indigo Ag
Indigo Ag improves grower profitability, environmental sustainability, & consumer health through the use of natural microbiology & digital technologies. Utilizing beneficial plant microbes & agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers & buyers directly to bring these harvests to market. Working across the supply chain, Indigo is furthering its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, & So Paulo, Brazil.Alison Etheridge is a manager within the systems innovation team at Indigo. Her work involves discovering & deploying new technologies, tools, & methods to service a more beneficial agriculture.

Christine Su, CEO & Co-Founder, PastureMap
Christine is the CEO & co-founder of PastureMap, a startup helping farmers & ranchers raise regenerative meat that heals people & the planet.Christine founded PastureMap to empower farmers & ranchers with the information they need to run their operations more profitably & resiliently. PastureMap is ranching software that helps ranchers implement regenerative grazing practices, & tracks soil carbon & biodiversity data so they can get rewarded for climate friendly practices. We are building the information backbone of a regenerative meat industry. At PastureMap, we have invested in statewide partnerships with the USDA, Point Blue Conservation Science, & Zero Foodprint to build soil carbon data into PastureMap's software, to reward farmers for improving soil health.

Dorn Cox PhD, Research Director, Wolfe's Neck Center for Agriculture & the Environment & Director of OpenTEAM
Dr. Dorn Cox serves as research director at Wolfe's Neck Center for Agriculture & the Environment, a pioneer & leader in regenerative agriculture, a nonprofit research & education center, & a working organic farm on 600 acres of conserved land on the coast of Maine.Dorn also serves as the Director of OpenTEAM, or Open Technology Ecosystem for Agricultural Management, a farmer-driven, interoperable platform to provide farmers around the world with the best possible knowledge to improve soil health. Dorn is also a founder of the FarmOS software platform, the GOAT (Gathering for Open Ag Tech) & Farm Hack community, he is passionate about sharing open source agricultural tools, ideas information & inspiration to accelerate innovation & quantify environmental services from regenerative agriculture.

Jeff Tkach, Chief Growth Officer, Rodale Institute
Rodale Institute is a 501(c)(3) nonprofit dedicated to pioneering organic farming through research & outreach. For more than seventy years, we've been researching the best practices of organic agriculture & sharing our findings with farmers & scientists throughout the world, advocating for policies that support farmers, & educating consumers about how going organic is the healthiest options for people & the planet.



For over 30 years, Applegate has been producing high-quality natural & organic hot dogs, bacon, sausages, deli meats, cheese & frozen products. Our products are made without GMO ingredients & we source our meat from farms, where animals are treated with care & respect & are allowed to grow at their natural rate, all part of our mission - Changing The Meat We Eat. Natural can mean many things, but to us natural means that the meat inside our products are: From animals raised humanely without antibiotics, hormones or growth promotants; from animals fed a vegetarian or 100% grass diet; free of added chemical nitrites, nitrates or phosphates; & free of artificial ingredients or preservatives. In February 2019, Applegate launched THE NEW FOOD COLLECTIVE, a new premium brand that sources pasture-raised meats from farms using regenerative practices to create culinary-inspired food from small batch production methods.


WeWork Food Labsis building a community of entrepreneurs, industry experts & investors to fix food, now & for the future. A workspace & global platform, Food Labs is dedicated to startups impacting the future of sustainable food.

AgFunder is an online venture capital firm investing in transformational agri-foodtech entrepreneurs that uses technology, media, & network effects to support its investments. It also publishes AFN (AgFunderNews), a news site reporting from the front lines of the food revolution.


Edible Manhattantells the story of how the city eats. Along with otherEdibleNew Yorkproperties, we are part ofa national network ofEdiblesacross North America. We chronicle how the region eats. Through editorial andat events where our stories come to life, we celebrate the people who are building the sort of food culture we want-one that's diverse, accessible, sustainable & delicious.

Like our namesake borough, the Brooklyn Brewery is made up of a rich collection of characters from all over the world. In our Williamsburg home, these characters are dedicated to brewing & selling great beer & enriching the communities we serve. Together, these Brooklyners have assembled the skills needed to transform a home brewing hobby into an independent brewery with a brand that has become an international beacon for good beer.
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