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With founder/CEOs Matthew Michaelson (Smalls Cat Food), Alex Kates (Vetcove), Chris Gonzales (Barkly), Ben Jacobs (Head of Ventures, Mars Petcare).
Tuesday, May 15, 2018 at 06:00 PM    Cost: $5
R/GA, 450 W 33rd St, 12th Fl
 
     
 
 
              

            
 
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Come one & all to our next exciting Pet Tech Meetup - we are focusing on the growing Pet Tech Startup Community in NYC!Mars Petcare, R/GA & Well Informed Pet are excited to sponsor this event.As pet owners increasingly seek technologies & solutions to help them care for their animals, the PetTech industry is booming. In 2017, sales in pet care & pet food exceeded $100 billion-and this spending is estimated to increase by more than 50% over the next five years. Despite all this, the vertical has been largely overlooked by investors-which is why the Leap Venture Studio is committed to springboarding innovation across the growing pet ecosystem.The Future of Pet Tech will feature a founder, investor, & corporate leader talking about where they see the industry headed: Why startups will be valuable to legacy players, why PetTech is a good investment, & how founders are improving lives for pets & their people.NOTE: Unlike previous events - dogs can't come to this, alas. We will have good beer, wine, food & a great opportunity to network with many involved in the Pet Startup Industry!Here's confirmed panelists!!MODERATOR: BEN JACOBS - HEAD OF VENTURES FOR MARS PETCAREBen is helping accelerate startups across efforts from the global leader in petcare. He co-founded Whistle in 2012 as an EIR at DCM Ventures, catalyzing a category & conversation around the role technology can play in the health of pets & their owners. Whistle continues to lead the industry with Whistle 3 GPS pet tracker & activity monitor, the most reliable all-in-one pet device. Prior to founding Whistle, Ben served as an investment professional with DCM evaluating startups from seed to growth stages & as a management consultant at Bain & Company, where he worked across technology, private equity & consumer goods. He holds B.A. & M.A. degrees from Yale University.PANELISTS:MATT MICHAELSON - FOUNDER OF SMALLS CATFOODMatt had been working as a growth marketer in direct to consumer space for the past 4 years until recently co-founding Smalls. Smalls is homemade food for cats that's prepared with 100% human grade ingredients & leaves the fillers, mystery ingredients & 25 year shelf lives of traditional pet "food" behind.ALEX KATES - FOUNDER/CEO of VETCOVEVetcove is a Y Combinator & VC-backed platform used by more than 5,000 veterinary practices to research, compare, & buy the products they need to run their hospitals & keep America's pets healthy. He grew up working at his father's equine veterinary practice, & is passionate about animal health & the veterinary profession. Prior to founding Vetcove, Alex founded GRX, a digital marketing education firm that trains pharma company executives in digital strategy. He is coauthor of the book Strategic Digital Marketing (McGraw-Hill 2014), which has been translated into two languages & is required reading in more than a dozen MBA & executive education programs. He graduated summa cum laude from Cornell University.CHRIS GONZALES - FOUNDER OF BARKLYChris is not only the founder of dogwalking service Barkly, but also founder of this meetup! Barkly recently wont he Pet Care Innovation Prize sponsored by Purina.
 
 
 
 
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