If you picked your price once & never changed it, it's probably wrong. - Phil Libin, Co-founder & CEO of Evernote
Pricing is marketing, & possibly the most important piece of marketing. Pricing is a powerful tool that influences how consumers value your product & helps your company maximize profit. With thoughtful pricing, you can gain huge advantages over your competitors.
Figuring out the price for your product takes much more than adding up costs & throwing on a profit margin. You have to consider your target customer, your competitors, & the value of your product. As you grow, you must continually evaluate the pricing insights you're gaining from purchase data.
We're excited to dive deep & help you think about your own pricing strategy. We'll discuss
Pricing for B2B vs B2C products
Testing price points before launching
Evaluating pricing models
Implementing discounts & other incentives
Understanding different pricing models & strategies
Leveraging data, even when it might be scarce
About the panelists
Rachel Renock, Co-founder & CEO of Wethos
Andy Krantz, Co-founder & Co-CEO of Paravel
More speakers TBA!
6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking
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Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world's leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies & thought-leadership of Verizon.
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