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With Rachel Renock (Founder/CEO, Wethos) & Andy Krantz (Founder/CEO, Paravel).
Wednesday, September 18, 2019 at 06:30 PM   $25
Alley Chelsea, 119 W 24th St, 2nd Fl


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If you picked your price once & never changed it, it's probably wrong. - Phil Libin, Co-founder & CEO of Evernote
Pricing is marketing, & possibly the most important piece of marketing. Pricing is a powerful tool that influences how consumers value your product & helps your company maximize profit. With thoughtful pricing, you can gain huge advantages over your competitors.
Figuring out the price for your product takes much more than adding up costs & throwing on a profit margin. You have to consider your target customer, your competitors, & the value of your product. As you grow, you must continually evaluate the pricing insights you're gaining from purchase data.
We're excited to dive deep & help you think about your own pricing strategy. We'll discuss

Pricing for B2B vs B2C products
Testing price points before launching
Evaluating pricing models
Implementing discounts & other incentives
Understanding different pricing models & strategies
Leveraging data, even when it might be scarce

About the panelists

Rachel Renock, Co-founder & CEO of Wethos
Andy Krantz, Co-founder & Co-CEO of Paravel
More speakers TBA!

6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking

About us

Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink,, & Techstars. You can find all of ourpast events & speakers here!If you have any questions, please email me

Our partners

Brex is the first corporate credit card for startups. They provide corporate cards withno founder liability, a best in classrewardsprogram, 10-20x higher spending limits than traditional cards, & built-in expense management software.Signup through the Stacklist landing page waived fees for life & $5,000 in AWS credits.For more information email

Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world's leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies & thought-leadership of Verizon.

Audio transcripts, videos & photos will be taken at the event. As an attendee, you acknowledge that such recordings, videos & photos may be used for promotional or marketing purposes.
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