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With Akash Patel (Founder, Care/of) & Craig Elbert (CEO, Care/of).
Wednesday, October 23, 2019 at 06:00 PM   $10
WeWork, 222 Broadway, 19th Fl


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We're chatting with the Care/of Co-Founders about the marketing, branding, & growth tactics needed to win in the D2C space!
About this Event
Craig Elbert & Akash Patel, the leading minds behind Care/of, are the special guests for our next fireside chat! Join us to hear about how they're leveraging the direct-to-consumer model to simplify & personalize the vitamin supplements industry, with a key focus on marketing & growth. There will also be a moderated Q&A, refreshments, & tons of tactical insight. (You must bring a valid ID to enter)

Care/of believes that the one-size-fits-all approach to health is outdated. Enter their subscription vitamin service that provides customers with ultra-personalized vitamin packs based on their unique health goals, details about their diet & lifestyle, & values. It starts with an online quiz, whose algorithm recommends a set of supplements (over 1M combinations); each personalized box is then delivered to your door, & the Instagram-friendly product comes complete with your name & a fun fact on the packaging. Since it was founded in 2016, the startup has raised $42.2M from the likes of GSIP, Tusk Ventures, RRF Ventures & more, as they continue to expand into additional consumer health categories. Before Care/of, Craig was disrupting menswear at Bonobos, while Akash was building companies out of his dorm room, & they both are Wharton alum.

In our chat with Craig & Akash we'll be deep diving into:

How you can launch an MVP to test your brand & business model
Marketing + Personalization: How Care/of builds "Word of Mouth" into every product
The ethos behind their brand
Maneuvering Instagram: How Care/of is driving growth w 170K+ followers
How Care/of is distinguishing themselves in a competitive market
$3M Seed to a $29 Series B: Lesson learned in scaling a startup
The future of D2C & consumer health
Show Flow:

6:00 - 6:15: Networking & Refreshments
6:15 - 6:45: Fireside chat with Craig + Akash
6:45 - 7:15: Moderated Q&A
7:15 - 7:30: Closing & Networking
Audio transcripts, videos & photos will be taken at the event. As an attendee, you acknowledge that such recordings, videos & photos may be used for promotional or marketing purposes.
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