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With Renan Borelli (Sr Editor Digital Storytelling, NY Times), Eric Carvin (Social Media Editor, AP), Stephanie Clary (Dir. Social Publishing, CNN), Perrin Doniger (Dir. Digital Audience, Smithsonian Media), Colin Jones (Dir. Audience Dev, VICE), Gilad Lotan (VP Data Science, Buzzfeed), Dan Mazei (Head of Newsroom, Reebok), Polly Rodriguez (Founder, Unbound).
Thursday, June 14, 2018 at 12:00 PM   $499
Bowery Hotel, 335 Bowery

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WhipSmart 2.0: Humanizing Data
2018 has thrown a curveball for publishers, brands, & communication professionals, as now, only truly engaging content will break through the landscape of digital noise & uncertainty. Instead of quick & uncomplicated traffic sources, storytellers now need to earn attention, & become more sophisticated than ever in how they build a loyal audience.
But it's not all grim - publishers & brands are innovating & finding new opportunities. Instead of shouting through a megaphone at their audience, genuine & human storytelling is winning the day.
That's why we're hosting WhipSmart, bringing together some of the biggest names in journalism, PR, & brands for a day of data-driven insights from industry leaders. We'll be discussing how being human, partnered with social insights, can empower your storytelling & help you overcome the challenges of today's digital universe.
Join us as we master the human side of storytelling with our expert-packed panels, a presentation on tribal content from NYU Professor Jay van Bavel, an introduction to our newly launched Research Center, & appearances from Reebok's Dan Mazei, Edelman's Steve Rubel, & the AP's Eric Carvin, among many others.

Our SpeakersRenan Borelli, The New York TimesEric Carvin, APStephanie Clary, CNNPerrin Doniger, Smithsonian MediaDan Mazei, ReebokMaia McCann, RockYou, formerly LittleThingsPolly Rodriguez, UnboundSteve Rubel, EdelmanJay Van Bavel, New York University

Our line-up of panels & presentations includes:

Reporting to Different AudiencesIn the digital age, news narratives are controlled not only by the media, but by the social media users who react & live the stories themselves. More publishers have emerged to tell these underrepresented stories. We talk to several publishers & brands about creating content to these diverse audiences instead of just the mainstream.

Both sides of the story: A conversation between right & leftSo a right wing publication, a left wing publication, & the Associated Press walked into WhipSmart: This isn't the start of just a bad joke, folks. We asked the right, the left, & the very, very neutral to discuss the role of social media in their reporting.

The rise of socially-conscious brandsThe role of the brand has evolved. Brands are expected to entertain, to inform, & to basically be more human than ever. They're even expected to be socially conscious citizens. More than ever before, social media users expect their favorite brands to align with them on similar values, & so publishers & brands are leaning into this new opportunity & us, not me mentality.

The future of digital content: What level of personalization of content do we want?With individualized paywalls, user data & its various concerns, is personalization the future? How granular can we get? How granular should we get? We dive into the implications, & the new ways that content creators are reaching their audiences across the web, platforms, & beyond.

We'll wrap up our panels & presentations at 5 p.m. followed by cocktails until 7 p.m.
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