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Finding X: The Intersection of Creativity, Finance, & Technology in Africa's Next Growth Chapter
As the global community gathers for the 80th session of the United Nations General Assembly, Africa finds itself at a critical inflection point. The continent is drawing renewed attention from global stakeholders, not only for its demographic promise & digital acceleration, but for the distinct & valuable perspectives it offers in solving complex global challenges.
To help shape this momentum, Africa Soft Power (ASP) will host a high-level convening to champion the inclusion of modern African perspectives in critical global dialogues. Building on the success of previous high-level convenings during the UN General Assembly, this year's event, Finding X: The Intersection of Creativity, Finance, & Technology in Africa's Next Growth Chapter, will convene stakeholders from across public & private sectors, to explore the exponential potential that lies at the convergence of Africa's vibrant creative economy, its burgeoning tech sector, & innovative financial instruments.
Key focus areas
Africa's creative & tech sectors represent a multi-billion-dollar opportunity, yet they remain undercapitalized & underrecognized. Finding X reframes these industries not as niche interests, but as key levers & strategic growth engines for the continent. The session invites global & regional leaders to rethink how policy, innovation, & capital can work together to drive scalable solutions that deliver both financial returns & long-term impact.
Focus areas will include:
Creative capital as development infrastructure
Remittances as investment pathways
Building innovation-friendly data infrastructure
Sport as creative capital & global leverage
Blended finance & institutional support
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