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When Your Board Asks "... And What Are We Getting ???"
Agency owners & fractional growth leaders are often asked to deliver results without a clear picture of what they're offering or who they're targeting. The result: unclear positioning, weak traction, & difficulty tying marketing spend to outcomes.
This session focuses on bridging the gap between marketing investment & board-level expectations, equipping you to drive & communicate performance in a way that builds clarity, confidence, & alignment.
You'll hear from leaders who have been on both sides of the table:
Sarah Murphy A seasoned marketing & brand leader with experience across major organizations including the New York Stock Exchange (NYSE) & Cond Nast, known for aligning brand, customer experience, & performance to drive meaningful business outcomes.
Andrew Newman A growth & marketing leader who has held leadership roles across high-growth startups & global institutions, including BlackRock, helping teams translate strategy into measurable revenue & defend marketing impact at the executive level.
If you're an agency owner, independent consultant, or fractional growth leader navigating pressure to prove impact, this is a conversation designed for you focused on what actually moves the needle & how to communicate it in a way that earns trust & continued investment.
Hosted by: York Effect Live & All Things Advertising
York Effect Sprints Build pipeline through offer clarity & Audience Validation
All Things Advertising is an event-based lead generation platform that gives adtech & martech companies direct access to a curated community of 1,000+ senior marketing & advertising decision-makers.
Sponsored by: The Yard - a coworking space at the intersection of creativity, design, & play with multiple locations with a variety of shared & private workspace options to meet your team's needs. Built to inspire & cultivate success, The Yard is here to help you win! Learn more at theyard.com
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