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With founder/CEOs Bouchra Ezzahraoui (AUrate), Polina Veksler (Universal Standard), Meg He (ADAY), Melanie Travis (Andie), Melissa Conner (MD, Jennifer Bett Comms).
Wednesday, May 29, 2019 at 06:30 PM   $25
Alley Chelsea, 119 W 24th St, 2nd Fl


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Setting up a fashion business is all the more challenging because this is a hyper-competitive industry (who doesn't want to be a fashion designer these days?) & a very complex one as well. What other kinds of start-up businesses so quickly find themselves with customers & suppliers scattered around the world, requiring so much coordination & organization? - Imran Amed, Founder & Editor-In-Chief of Business of Fashion
New York is a hotbed for fashion startups & brands - our concrete jungle is home to the largest fashion titans in the world, as well as new brands like Warby Parker, Rent the Runway, Bonobos, & MM.LaFleur.
Fashion entrepreneurs face a unique set of challenges including optimization of their manufacturing & distribution, sourcing materials, staying on top of the latest trends, & standing out in a crowded landscape with a bevy of competitors.
But through the use of new tech, clever marketing, & innovative designs, fashion entrepreneurs have built brands that have improved our lives (and wardrobes).
If you're building a fashion startup, join us on May 29th as we discuss what it takes to launch & grow a fashion startup with some of NYC's smartest entrepreneurs. We'll discuss

Designing & prototyping your product
Finding manufacturers
Competing in a crowded space
Planning for direct-to-consumer or other distribution channels
Marketing for your product
Fundraising options for beauty startups

About the panelists

Bouchra Ezzahraoui is the Co-founder of AUrate, a jewelry fashion startup based in New York. Bouchra Ezzahraoui comes from Goldman Sachs with a rich background in business strategy, finance, & investor relations. Bouchra spent most of her early years in Morocco & France. Sophie & Bouchra met at Princeton & were at brunch one day lamenting how there were no fine jewelry brands that were doing modern designs at an accessible price point. And that's where the idea for AUrate was born.
Meg He is the Co-founder of ADAY, a direct-to-consumer brand with a mission to create a better wardrobe of clothing that does more with less. Using technical fabrics & innovative production, ADAY creates versatile, long-lasting apparel with a sustainable approach. ADAY's mission is to set a new standard for clothing & for the $1.5 trillion fashion industry. Named as one of the World's Most Innovative Companies by Fast Company, Meg was also named to the Forbes 30 under 30 with her co-founder, Nina Faulhaber. Prior to ADAY, she worked at Poshmark, Cowboy Ventures & Goldman Sachs.
Melanie Travis is the Founder & CEO of Andie, a global e-commerce brand disrupting the market for women's swimwear. Melanie established her career at some of New York City's most successful consumer technology companies: Foursquare, Kickstarter, & most recently Bark & Co. Melanie studied Comparative Literature at Haverford College & film directing at the California Institute of the Arts (MFA).

6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking

About us

Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink,, & Techstars. You can find all of ourpast events & speakers here!If you have any questions, please email me

Our partners

Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world's leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies & thought-leadership of Verizon.

Audio transcripts, videos & photos will be taken at the event. As an attendee, you acknowledge that such recordings, videos & photos may be used for promotional or marketing purposes.
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