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With Saurav Roy (Payment Product Mgr, Booking.com).
Wednesday, January 27, 2021 at 02:30 PM   Absolutely Free   Online
 
     
 
 
              

  
 
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EVENT DETAILS
DISCLAIMER: This event is ONLINE The instructions to join will be sent to all registered attendees via email shortly before the event.

So what's all the fuss about? In this session, we would like to introduce you to hands on A/B Experimentation - a topic we deeply love & enjoy.

We're going to walk you through the basics of A/B Testing - when should it be used, how long should you run a test for, how to set up a test, how to interpret the results, best practices & some handy online tools.

Like most experimentation, A/B Testing is also purely based on statistics & in this session we would just touch the surface of it without going into too many details.

The attendees will hunt down experiments on a popular website working in groups & in the end of this session they will present hypothesis & success measurement metrics.

Who should attend:

Product Managers & Designers
Researchers & Developers
Anyone looking to build a career in Tech
Anyone interested in how data correlates to user behavior & business impact
Agenda

You can arrive at the venue & short introductions
Basics of A/B Experimentation
Hunt down Experiments
Generate Hypothesis with metrics
Present your experiments with metrics
Wrap up, round of feedback
Main Takeaways:

Basic principles of A/B Testing
Designing an A/B test - define the hypothesis, runtime & metrics
Interpreting the results
Meet the Speaker: Saurav Roy


Saurav is passionate about building things from scratch & transforming his ideas into useful products. He is currently a Payment Product Manager at Booking.com.

View Speaker's Full Profile

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Product School is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, & Amazon.


Miro is an online collaborative whiteboard platform that enables distributed product teams to work effectively together, from brainstorming with sticky notes to creating user story maps, roadmaps, & more. Trusted by over 10 million users from leading companies like Salesforce, Spotify, Twitter, & LinkedIn. Sign up for free & start collaborating today.

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