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EVENT DETAILS |
DISCLAIMER: This event is ONLINE The instructions to join will be sent to all registered attendees via email shortly before the event.
So what's all the fuss about? In this session, we would like to introduce you to hands on A/B Experimentation - a topic we deeply love & enjoy.
We're going to walk you through the basics of A/B Testing - when should it be used, how long should you run a test for, how to set up a test, how to interpret the results, best practices & some handy online tools.
Like most experimentation, A/B Testing is also purely based on statistics & in this session we would just touch the surface of it without going into too many details.
The attendees will hunt down experiments on a popular website working in groups & in the end of this session they will present hypothesis & success measurement metrics.
Who should attend:
Product Managers & Designers
Researchers & Developers
Anyone looking to build a career in Tech
Anyone interested in how data correlates to user behavior & business impact
Agenda
You can arrive at the venue & short introductions
Basics of A/B Experimentation
Hunt down Experiments
Generate Hypothesis with metrics
Present your experiments with metrics
Wrap up, round of feedback
Main Takeaways:
Basic principles of A/B Testing
Designing an A/B test - define the hypothesis, runtime & metrics
Interpreting the results
Meet the Speaker: Saurav Roy
Saurav is passionate about building things from scratch & transforming his ideas into useful products. He is currently a Payment Product Manager at Booking.com.
View Speaker's Full Profile
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