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Ad Viewability Roundtable
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| With founder/CEOs Asaf Greiner (Protected Media), Nate Zenou (Browsi), Eric Wheeler (33Across), Louis-David Mangin (Confiant), Michael Hannan (MD, Programmatic Partners), Mike Richter (Dir. Programmatic Revenue, Newsy), Tyler DeNicola (AE Networks), Eric Zambrana (Dir., Fareportal). |
| Frankfurt Kurnit, 488 Madison Ave |
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Mar 27 (Wed) , 2019 @ 08:30 AM
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$65 |
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/-73.97529602,40.75890732,13,0,0/550x200?access_token=pk.eyJ1IjoiZ2FyeXNndWlkZSIsImEiOiJjamtobmRiYmgwb3gwM3F1a2o2Mmd0YWw3In0.DinA62CR3-OKtf3axa5O7Q)
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| DETAILS |
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PluggedIn is starting 2019 off with a bang as we discuss Viewability which is at the center of many conversations when as low viewability leads to revenue loss, ad-fraud, bad user experience, brand identity, & more.
With ad inventory so critical to success, why are publishers struggling to deliver ad viewability? In this roundtable, we bring together thought leaders from all the sides- Publishers, Advertisers, DPS, trade desks, exchanges, etc.
Topics to be discussed include;
Measurement
Fraud
Transparency
Impressions
Programmatic
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