Ad Viewability Roundtable | New York - GarysGuide (The #1 Resource for NYC Tech)

With founder/CEOs Asaf Greiner (Protected Media), Nate Zenou (Browsi), Eric Wheeler (33Across), Louis-David Mangin (Confiant), Michael Hannan (MD, Programmatic Partners), Mike Richter (Dir. Programmatic Revenue, Newsy), Tyler DeNicola (AE Networks), Eric Zambrana (Dir., Fareportal).

Wednesday, March 27, 2019 at 08:30 AM $65

Frankfurt Kurnit, 488 Madison Ave

LOCATION

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PluggedIn is starting 2019 off with a bang as we discuss Viewability which is at the center of many conversations when as low viewability leads to revenue loss, ad-fraud, bad user experience, brand identity, & more.
With ad inventory so critical to success, why are publishers struggling to deliver ad viewability? In this roundtable, we bring together thought leaders from all the sides- Publishers, Advertisers, DPS, trade desks, exchanges, etc.
Topics to be discussed include;

Measurement
Fraud
Transparency
Impressions
Programmatic