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With Pamela Brown (Product Mgmt Mgr, Amazon Web Services).
Sat, Oct 16, 2021 @ 02:30 PM   FREE   Online

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Qualitative research provides product managers with an understanding of the why & how behind the numbers. Also helpful in exploring new product ideas. Learn how to use qualitative research methods to generate insights & create products that delight customers.

Main Takeaways:
- What is qualitative research? Provides a definition of qualitative data & an overview of qualitative research methods.
- Why use qualitative research methods in product management? Includes a discussion of qualitative vs quantitative, the different purposes that each serves, & why it's good to use both.
- When to use qualitative research methods? Know when to use qualitative research methods depending on where you are in the product development cycle & the questions you are asking about customers. I'll include examples of using qualitative data to generate user insights from my past experience.
- How to conduct qualitative research? Discuss thinking through the research plan, articulating research objectives & key research questions, choosing the right method for collecting data, thinking through sampling methods, & interpreting the data.
- Summary of key takeaways

Meet the Speaker: Pamela Brown

Pamela is currently working as a Certifications Product Management Manager at Amazon Web Services (AWS). She is responsible for setting the vision & roadmap for a portfolio of IT certifications.

View Speaker's Full Profile (

The content of this event is for educational purposes only & does not include any specific facts of the presenter's current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences & do not reflect those of the company the presenter works for.

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Product School ( is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, & Amazon.

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