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That Big TV Conference
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| With Travis Scoles (SVP, Paramount), Andrea Zapata (EVP, Warner Bros Discovery), Dana McGraw (SVP, Disney Advertising), Lynn Leahey (Dir., Cynopsis), Sean Cunningham (CEO, VAB), Jason Swartz (VP, New York Interconnect), Yakira Young (Content Mgr, AdExchanger), John Vilade (Head of Sales, Premion). |
| The Edison Ballroom, 240 W 47th St |
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Sep 27 (Wed) , 2023 @ 09:00 AM
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2023 has become a year of both expected & surprising twists. Whether they're specific to the media business (writers & actors strikes, struggling streaming bundles, the galloping rate of cord-cutting, data fragmentation & measurement) or part of the bigger picture (sustainability, DEI, quiet quitting), Cynopsis' two-day Big TV Conference offers senior executives the chance to find actionable solutions. Thought leaders from networks, agencies, brands, tech & research companies will share cutting-edge strategies for achieving, maintaining & measuring success.
AGENDA
Wednesday, Sep 27
Thursday, Sep 28
9:00 am - 10:00 am
Registration Opens & Networking Breakfast
10:00 am - 10:20 am
Keynote Session with Jamie Lumley, Third Bridge Group Limited
Tech, media & telecommunications analyst Jamie Lumley will take us through how changes in consumer preferences & viewing habits, as well as churn dynamics between platforms & other entertainment media, ultimately impact the viability of different business models for streaming.
10:20 am - 10:45 am
Finding a Cross-Platform Measurement Fit
It's clear that in the new - & ever-changing - TV landscape, we need accurate cross-platform measurement to keep up with viewing behavior. With an increasing number of options to help media buyers determine who's watching & where, we'll explore the data & tools that are available now, & in the pipeline.
10:45 am - 11:05 am
CTV's Resilience: Reflecting on 2023, Charting 2024's Path for Advertisers
As we head into the final stretch of 2023, the advertising outlook is looking up as brands seize opportunities with increased consumer spending during the holiday season & into the new year - & CTV remains a bright spot, attracting a growing share of ad dollars.
In this enlightening discussion, John offers a retrospective on the resilience of CTV advertising in 2023. He'll delve into the acceleration of convergence & provide an insider's perspective on what's top of mind for advertisers. Additionally, he'll shed light on what lies ahead for CTV planning & buying in 2024, as we gear up for a busy election season & the thrill of the Olympics.
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