How to build a solid messaging platform for your cannabis & hemp products.
About this Event
Join Cannabis Marketing Association & Jennifer Whetzel of Ladyjane Branding for an hour long webinar covering health claims in the cannabis industry. When it comes to marketing & advertising cannabis, CBD & hemp products, the rules & regulations can be daunting. Making any sort of claims regarding the health benefits of these products is illegal based on a number of laws that are applicable to all foods & beverages, not just cannabis.
The risks for breaking these laws can be steep. So how do you market & advertise your cannabis products without running afoul of these laws & risk penalties, legal fees & jail time?
This seminar will teach you how to understand health claims & how to navigate the risks of making health claims. You'll also learn how to build a messaging platform that helps generate a solid emotional connection with your customers.
What you'll learn:
Laws & agencies that regulate product health claims
Risks & barriers to making health claims
Penalties associated with making product health claims
How to understand health claims
How to build a messaging platform that focuses on features, benefits & building an emotional connection with customers
Jennifer Whetzel, a marketing professional & founder of Ladyjane Branding. For over 25 years, Whetzel has worked on branding, advertising, marketing, strategizing & researching for Fortune 500 companies & B2B/B2C small businesses. After finding significant symptom relief in medical cannabis & emotional support from community members, she was inspired to use her professional expertise to help businesses in the cannabis industry develop smart, strategic & consistent brands that create deep connections with consumers. From do-it-yourself evaluations, branding makeover strategies & design assessments, Ladyjane teaches businesses how to multiply their marketing & advertising efforts with techniques used by Fortune 500 companies. Jennifer's signature creations, Ladyjane's Brand Archetype Quiz, & Two-Hour Brand Makeover, empower entrepreneurs in the industry to take their brand strategies into their own hands to stand out & sell more.