Increased competition & higher customer expectations are forcing modern product management teams to up their game to keep pace. Henry Ford once said, coming together is a beginning, keeping together is progress & working together is success. It doesn't matter if you choose to be a master of one or a jack-of-all-trades, in today's world neither bring success if you are unable to work as part of a team.
Main takeaways:- How Product Managers & Product Marketing Managers can work in lockstep to bring products to the market- How roles can vary, yet complement one another, based upon the company stage & needs- The skills required to be successful in Product Marketing
Meet the Speaker: Riana Zimmerman
Riana is a global Product Marketing Leader living in Jersey City, & working in Manhattan, for Criteo, a Paris-based advertising software company.
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Product School is the first technology business school. We provide certified courses in Product Management & other digital skills to professionals across 16 campuses worldwide. We also offer the same courses live online. All courses are taught by real-world product managers working at top technology companies such as Google, Facebook, Slack, Airbnb, LinkedIn, & Netflix.