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EVENT DETAILS |
2 Days Focused On What To Expect In The Next 12 Months In Marketing Technology
DAY 1 - WEDNESDAY, JANUARY 23
8:00 AM
Registration
Presented by Throtle
8:00 AM
Networking Breakfast
9:00 AM
Welcome
John Ebbert, Publisher & Founder, AdExchanger
9:05 AM
Opening Keynote
Jon Ronson is a Welsh journalist, author, documentary filmmaker, screenwriter, & radio presenter. His books include "The Men Who Stare At Goats," "Lost At Sea," & "So You've Been Publicly Shamed." More details to come on his opening keynote presentation.
Jon Ronson, Journalist, Author, Filmmaker, Screenwriter, & Radio Presenter
9:35 AM
Beyond The Big Blue App
Facebook continues to evolve its products & its ad model. In this exclusive fireside chat, David Fischer will discuss the company's latest priorities as it seeks to "pivot to meaning" for both users & brands.
David Fischer, Vice President, Business & Marketing Partnerships, Facebook
Interviewed by: Allison Schiff, Senior Editor, AdExchanger
9:55 AM
The Salesforce State Of Marketing Report
Hear about topics important to marketers such as AI, digital advertising & cross-channel experiences, & explore what leading brands are doing & what they plan on investing in, in the year ahead.
Martin Kihn, SVP Product Strategy, Salesforce Marketing Cloud
Presented by Salesforce
10:15 AM
The CMO's View
Marie Gulin-Merle, CMO of iconic fashion/apparel brand Calvin Klein, will share her perspective of the fast-changing media & advertising landscape in conversation with Knotch CEO Anda Gansca.
Marie Gulin-Merle, CMO, Calvin Klein
Interviewed by: Anda Gansca, CEO & Founder, Knotch
10:35 AM
Networking Break
11:00 AM
Omni Television
2018 was the year when the advertising industry began looking seriously at new TV delivery methods like OTT, & new tactics like addressability. That fascination will explode even more in 2019, as digital TV delivery matures. But there's a lot of unexplored territory in this brave new world. This panel unpacks the new challenges & opportunities around planning, buy & measuring both linear & non-linear TV in the year to come.
Laura Molen, President, Advertising Sales & Partnerships, NBCUniversal
Sean Moran, Head of Partner Solutions, Viacom
Peter Naylor, SVP, Advertising Sales, Hulu
Donna Speciale, President of Advertising Sales, Turner
Moderator: Tracey Scheppach, CEO & Co-founder, Matter More Media
11:35 AM
The Future Of TV Is Connected
Connected TV, the ability to watch premium, long-form video on a large screen, has dissolved the distinctions between traditional & digital TV. With global OTT video ad spend expected to top $29B by 2022, advertisers & content producers need to be at the forefront of a tectonic shift in consumer behavior.
Mark Zagorski, CEO, Telaria
Presented by Telaria
11:50 AM
Navigating The River Ahead
For years, Amazon Advertising was a sleeping dragon. But that dragon unfurled its wings in 2018 & became one of the advertising world's most visible & intriguing players. What more can Amazon Advertising offer, & what more can it do, as it wraps up a big 2018 & sets its sights on a larger 2019.
Colleen Aubrey, Vice President, Performance Advertising, Amazon
Interviewed by: Ryan Joe, Managing Editor, AdExchanger
12:10 PM
We Need To Optimize For The Citizen
As the advertising & marketing industry barrels into 2019, the relationship of humans to data & vice versa is creating a new paradigm. It's not just about addressing the consumer anymore. It's about addressing the citizen. In this presentation, Publicis Groupe's Rishad Tobaccowala, brings forward his latest insights on emerging technology, data & the unique opportunity that we all have to connect in 2019 & beyond.
Rishad Tobaccowala, Chief Growth Officer, Publicis Groupe
12:30 PM
Lunch
1:30 PM
Connecting Marketing
Responsible for the research coverage of the Enterprise & Application Software Industries at Evercore ISI, analyst Kirk Materne has seen the transformation of a data-fueled industry focused - in part - on marketing. With this lens, Materne will review the challenges & opportunities for this sector in 2019.
Kirk Materne, Managing Director, Equity Research, Evercore Partners
1:50 PM
Security Is The New Frontier For Marketing Tech
Data security & privacy are no longer just a compliance issue; they've become the currency for consumer trust. Learn how top brands are responding & what you need to do next.
Michael Katz, CEO, mParticle
Presented by mParticle
2:05 PM
Marketers In The Blockchain
Marketers are already using blockchain to enhance global accountability of their media dollars. In this panel, two brands will discuss the work they are doing with IBM to leverage blockchain technology to increase transparency & accountability of their media dollars.
Josh Herman, Global Director, Digital Marketing Capabilities & Innovation, IT, Kimberly-Clark
Babs Rangaiah, Executive Partner, Global Marketing iX, IBM
Risa Wexler, Vice President of Media, Digital & Innovation, Pfizer
Moderator: James Hercher, Reporter, AdExchanger
2:40 PM
Initiatives At The Federal Communications Commission
Created by statute to regulate interstate communications by radio, television, wire, satellite, & cable, the U.S. Federal Communications Commission (FCC) slate for 2019 is robust. A commission member will engage in a discussion on key issues for the year ahead.
3:00 PM
Networking Break
3:20 PM
The Agency In 2019
Media agencies are rising to new challenges. They must emphasize the quality of data sources & media placements, deliver transparency to brands, resolve growing complexity in TV & implement outcome-based measurement approaches - all without sacrificing reach. In this session, GroupM Global CEO Kelly Clark will discuss his agency network's vision for 2019.
Kelly Clark, Global CEO, GroupM
Interviewed by: Alison Weissbrot, Reporter, AdExchanger
3:40 PM
Year Of The Tweet
Twitter may be as close as humanity will get to a "global conversation." In this session, the company's top revenue executive will discuss its unique place in society, its evolving ad platform & how it helps marketers build connections with its users.
Matt Derella, Global Vice President, Revenue & Content Partnerships, Twitter
Interviewed by: Zach Rodgers, Executive Editor, AdExchanger
4:00 PM
Health, Wealth And Happiness
BlackRock CMO Frank Cooper will discuss his company's efforts to "connect wealth to well being" & how other industries can benefit from a similar approach. He will also share thoughts on the ever-expanding role of technology in branding & human attention.
Frank Cooper III, CMO, BlackRock
Interviewed by: Sean Finnegan, Co-Founder & Partner, Chameleon Collective
4:20 PM
Global Shifts in Economics, Politics And Business: What Is It Going To Take To Be Successful In Our Future World?
Dambisa Moyo sets out the new political & economic challenges facing the world, & the specific, radical solutions needed to resolve these issues & reignite global growth. She offers a radical menu of ten ways to improve democracy: making it better able to address the range of headwinds that the global economy faces (including technology & the prospects of a jobless underclass, demographic shifts, gapping income inequality, an unsustainable debt burden, natural resource scarcity & declining productivity) & deliver more economic growth & prosperity.
Dambisa Moyo, PhD, Global Economist, Author & Investor in the Future
4:50 PM
Welcome Party
Join your fellow attendee for cocktails, refreshments & light fare at the official Industry Preview Welcome Party.
Complimentary admission for all Industry Preview ticket holders.
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