Design is fundamental to any business with a customer - which is most of them by our last count . Depending on the startup, design can be a key differentiator, a source of competitive advantage, the underpinning of all marketing, the experience that a customer or client has on your site, or the IRL experience with a product or service. "Design is how it works."
The titans like Atlassian, Facebook, Google, & Amazon, prioritize design. So they hire worldclass designers & even acquire design agencies.
Those aren't luxuries most early stage startups can afford. So how should an early-stage entrepreneur think about design during the early days? Where should it be on the priority list? What design principles, tips & even hacks can help entrepreneurs produce excellent & even sustainable early versions of brand, product, experience & marketing?
Important design principles
Form vs. function when it comes to designing
How to create a design strategy
Design thinking & user experience
Useful tools & resources
Different kinds of design
How to interview designers
And much more!
About the panelists
Jeremy Bailey is the Creative Director of Product, & Head of Experience at FreshBooks, & sometimes self-proclaimed Famous New Media Artist at large. At FreshBooks, the world's #1 accounting software in the world for employed professionals, he leads a team of talented designers & engineers working to create a more inclusive & easier experience for their customers. He recently led this team through a complete rebuild of the FreshBooks product in a unique process where he actually launched a competing company & built a new product from scratch.
Erin Galarza is the Product Design Director at Oscar. Erin leads the Design team at Oscar overseeing our member app, concierge & internal tools. Prior to working at Oscar, she was the Director of Product Design at Percolate, a content marketing platform. She holds a Bachelors of Fine Arts in Graphic Design from Rutgers University.
Evan Brock is the Creative Director of Stash, an investment platform founded in 2015 wither over 2.4 million users. He's also the Design Director of Carrot, a VICE company. Evan has worked atseveral different places including Complex, Fueled By Ramen, Atlantic Records, CMJ, The Syndicate, & Music For America. He studied marketing & design at Quinnipiac University.
6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking
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Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world's leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies & thought-leadership of Verizon.