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E-commerce won big in 2025 & it also got louder. More channels, more best practices, & messier signals. This session cuts through the noise: candid 2025 post-mortems (missed bets, near-misses, pivots) paired with the most useful 2026 predictions. Trends, tactics, & tech you should actually track. It's the straight-line intro: what really happened, what really matters next.
Why You Should Attend
Learn directly from veteran e-commerce founders. Their 2025 battle-tested lessons & what they're betting on in 2026 so you can shorten your own learning curve.
Get extremely practical. Every tip is actionable & e-commerce-focused-playbooks you can test immediately.
Grow your edge through peers. Compare notes, stay on-trend, & build relationships that help you punch above your weight-brand partners, investors, & operators who can unlock your next step.
Who You'll Meet
Founders/CEOs of DTC brands across categories & stages
Investors active in e-commerce, including angels focused on the space
Operators, experts, & partners who help brands scale (growth, lifecycle, data, logistics, creative, tooling)
Who's on the Panel
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Jade Beguelin - Co-Founder & CEO of 4AM SKIN
Jade Beguelin is the co-founder & CEO of 4AM SKIN who began her career as a derivatives trader at JP Morgan before spending over 3 years at Ampush (named the McKinsey of growth marketing by Techcrunch). Her experience spans managing 7-figure marketing budgets for top DTC brands to tactical strategic consulting for early stealth ventures, before going full-time on 4AM at the end of 2022. Launched in July 2021, 4AM SKIN delivers modern skincare that combines cutting edge science, on-the-go convenience & next level brand story. The brand's launch was featured in Vogue Magazine;their hero product The Routine was named a W Mag Select;and Jade was recognized as part of Forbes' 30 under 30 Class of 2025. One of the key drivers of growth for 4AM has been their community on TikTok, where #4amskin now boasts over 8M views & Jade herself has accumulated over 150k followers.
More panel speakers coming soon! Stay tuned!
Moderator:
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Brandon Blum - Managing Partner at New Edition
Brandon is the Managing Partner of New Edition, a fractional Head of Content shop for eCommerce brands, thought-leaders & service providers looking to launch, maintain, grow & monetize their content marketing efforts.
Brandon has spent over a decade in Digital Marketing, working at companies such as Atlantic Media, Meredith Corporation & Axios before starting his own ventures.
Brandon possesses a blend of experiences spanning entrepreneurship, eCommerce, branding, digital marketing, digital media, content & storytelling.
What We'll Talk About
LOOKING BACK (2025)
Key insights & pressure points. What surprised, what stalled, & what unlocked traction
Make-or-break moments. The decisions that changed the curve (and the signals behind them)
Experiments that didn't land-then what? Hypothesis signal pivot outcome
Missed opportunities. Where attention should have gone sooner-and how that's shaping 2026
LOOKING AHEAD (2026)
Predictions that matter. Which trends, tactics, & technologies deserve your focus?
Plays to test. Practical moves across content, community, channels, & merchandising
Pitfalls to skip. Common traps & how to design around them before they cost you
The biggest unknown. What each leader is actively navigating-and the contingency plan
Co-Hosted By:
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New Edition - Fractional Head of Content for eComm brands & thought-leaders
Supported By:
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GREY Journal - Media partner spotlighting modern entrepreneurs (Apple News + Google News)
Venue Partner
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Shopify New York - Powering millions of sellers around the world
About Ugly Talk:
Started in 2019, Ugly Talk has been transforming business setbacks into breakthrough aha! moments by hosting unfiltered, no-nonsense events where battle-tested entrepreneurs share their raw lessons & insights.
With a growing presence in cities like New York, Chicago, San Francisco, & Miami, we've built a vibrant community of thousands of founders & industry leaders making a profound impact on the entrepreneurial landscape.
Official Website: UglyTalk.com
Important Notice for Ugly Talk Attendees
Admission & Confirmation
Attendance is by approval only. Approved guests will receive a confirmation email along with a calendar invite. Invitations are non-transferable. Additional event details will be shared as the event approaches.
Code of Conduct
By attending, you agree to:
Maintain respect & professionalism, adhering to all venue rules, policies, & applicable laws.
Refrain from harassment, discrimination, unwelcome sexual advances (verbal or physical), intimidation, or inappropriate photography/recording.
Report any violations to the event hosts immediately.
Violations may result in immediate removal from the event & exclusion from future invitations.
Liability & Risk
Participation is voluntary & at your own risk. The event organizers, hosts, sponsors, & venue are not liable for personal injury, lost or stolen belongings, or any other damages incurred during the event.
Media Consent
By attending, you grant the event organizers & affiliated entities the right to capture, use, & distribute photos, videos, & audio recordings of you for promotional, marketing, & other lawful purposes, including digital & print media, advertising, & social media. You waive any right to inspect or approve the final materials & release all claims related to their use.
Communications
By registering, you agree to receive marketing & promotional communications from Ugly Talk & its co-hosts, partners, & sponsors. You may unsubscribe at any time.
Agreement
If you do not agree to this Code of Conduct, please refrain from attending the event.
Official Event Page: [Link]
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