MARTECH VENTURE DAY NEW YORK
IE Venture Days are international events designed to foster the entrepreneurial ecosystem, connecting the best startups, investors, corporations, accelerators and thought-leaders. Every Venture Day lasts between 3-4 hours, and its format is a combination of keynote speakers, panel discussions and a startup competition with the most-promising entrepreneurs of the region. The conferences are open to the general public, and IE students and alumni as well as individuals from the local and regional entrepreneurial communities are invited to participate.
In the last years, more than 15 million Euros have been raised in IE Venture Days, and a total of $100,000 in prizes have been awarded.
Every Venture Day event is a unique opportunity for entrepreneurs to raise funds from local and regional investors, and for investors to get access to quality deal flow leading to the continued development and empowerment of local and international start-up ecosystems. From San Francisco to Shanghai, Venture Days have been bringing together quality deal flow, innovative companies and the IE Alumni network of over 50,000 students and entrepreneurs and investors from the local ecosystems. Recent participating Venture Day companies have included: Microsoft, Santander, Pearson, Ooredoo, Silatech, DBS Bank, Facebook and Google.
A MarTech Focus
At IE for our Venture Day in New York we have decided to focus on Marketing Technology because we feel that Marketing and Advertising Technology sectors are currently experiencing some of the most meaningful and impactful periods of transformation since their inception. We are currently living in an environment where traditional industry players are being disrupted by a variety of technological and entrepreneurial forces. This results in a broad spectrum of new companies proposing a plethora of unique data driven marketing solutions.
It is safe to say that the Marketing and Advertising world is not changing - it has already changed. We know now that 67% of marketers use marketing automation platforms and that marketing technology spending is now higher than a company's advertising spending for most small, medium and large corporations (Salesforce). These changes have led to an environment in which four out of five users see an increase in leads through marketing automation software and 77% see an increase in conversions (Venture Beat). Three fourth of marketers say that the biggest benefit is saving time; 68% say increased customer engagement is a benefit; 58% say there is more timely communication, and 58% say upselling opportunities increased (Adestra).
2:30 - 3:00 ATTENDEES REGISTRATION
3:00 - 3:15 WELCOME AND INTRODUCTION
3:15 - 3:40 KEYNOTE SPEAKER (FIRESIDE CHAT FORMAT
3:40 - 4:00 PANEL ON EMERGING INVESTMENT TRENDS IN MARTECH
4:00 - 5:30 PITCH PRESENTATIONS
5:30 - 6:00 JUDGE DELIBERATIONS & AUDIENCE VOTING
6:00 - 6:30 ANNOUNCEMENT OF WINNERS
6:30 - 7:30 NETWORKING COCKTAIL