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SF Tech Media In 2026
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| With James Maguire (Dir., TechVoices), Jasmine Sun (Writer, The Atlantic), Yifan Yu (Reporter, Nikkei Asia), Don Clark (Tech Journalist). |
| Venue, 300 Clay St, 4th Fl, San Francisco |
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Apr 16 (Thu) , 2026 @ 05:30 PM
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$15 |
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| DETAILS |
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Journalists on Independence, Platforms & Access
Kick off spring with an essential conversation about the future of tech media!
Join Axicom & PRSA-San Francisco for an evening of candid insight as we bring together local tech media voices to discuss how the media landscape is shifting in real time & what it means for communicators.
San Francisco sits at the center of the tech universe, & the journalists covering this beat are navigating unprecedented change: the rise of independent media & Substack newsletters, the shift to podcasts & video content, & new expectations around credibility & access. From legacy newsrooms like The Financial Times to emerging indie platforms like TechVoices, each voice at the table brings a unique perspective on what content means in 2026.
Whether you're pitching a startup, positioning an enterprise client, or building media relationships in a fragmented landscape, this panel gives you practical insight into what journalists value, how their roles are changing, & how PR professionals can show up as better partners, including at the events that are becoming key touchpoints for both sides. You'll hear directly from reporters about their beats, their platform choices, & what makes a pitch (or an event) worth their time.
Featured Guests
Don Clark is a freelance technology journalist & a longtime contributor to The New York Times. He covers enterprise technology, semiconductors, & the companies shaping Silicon Valley's infrastructure.
Jasmine Sun writes jasmi.news, a Substack newsletter covering AI & Silicon Valley culture, & is a contributing writer at The Atlantic. Her work has also appeared in The New York Times, The Wall Street Journal, & Business Insider, & she co-founded Reboot, a nonprofit publication reimagining techno-optimism.
Yifan Yu is a tech reporter for Nikkei Asia & its sister publication the Financial Times, as well as a contributor to Dow Jones. She reports on the U.S.-Asia tech dynamics, cross-border innovation, & the global reach of Silicon Valley companies.
James Maguire is the executive director of TechVoices & former editor at eWEEK. He focuses on amplifying independent voices in technology journalism & helping communicators understand the evolving role of editorial platforms.
What to Expect
A moderated panel discussion on how tech journalism is evolving in San Francisco & beyond
Insights on working with traditional outlets vs. independent media & newsletters
Practical advice on what makes a compelling pitch in 2026
Q&A session where you can ask panelists your toughest media relations questions
Networking with Bay Area journalists, PR professionals, & PRSA-SF members
We look forward to seeing you there!
*Refreshments & small bites will be provided.
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