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NYC Tech
Events Weekly
Newsletter! |
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Future Of Digital Advertising
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| With Bart Rosenthal (Global Head of App Ads, Google), Justin Beere (Sr Mgr, Amazon Publisher Services), Stephanie Paterik (Editor-in-Chief, The Trade Desk). |
| UJA-Federation of NY, 130 E 59th St,, New York
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Jan 29 (Wed) , 2025 @ 06:00 PM
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$36 |
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| DETAILS |
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The landscape of digital advertising is rapidly - & dramatically - transforming.
Join us to hear from our panel of industry leaders & experts, who will discuss & dissect the most critical trends & challenges facing marketers & publishers today. From the evolving role of first-party data & AI to brand & consumer safety & more, you'll hear multiple perspectives & predictions about the future of the industry.
You'll also learn more about UJA's work responding to the changing needs on the ground in Israel while also combating antisemitism here in New York & around the world.
Justin Beere
Senior Manager, Amazon Publisher Services
As a business development lead on the APS Connections Marketplace program, Justin is responsible for identifying & onboarding third-party adtech services, with a focus on identity, contextual, & audience cohorts. He also leads new initiatives specific to CTV, developing CxM programs & services that enhance the APS supply path for TV publishers. Prior to joining Amazon, Justin spent 8 years building the programmatic practice at FreeWheel/Comcast, most recently as VP, Product Strategy. On the side he's a working voice-over actor, & has served as a television brand voice for Subaru, Procter & Gamble, Nintendo, Wrigley's & more. Originally from California, he now lives in New...
Bart Rosenthal
Global Head of App Ads (Gaming, Core & Diversification), Product Strategy & Commercialization, Google
Bart Rosenthal is a product strategist & commercialization expert at Google. In this role, he is responsible for Google's App Ad products across core, gaming & emerging verticals. With a passion for bringing the right solutions to the developer & marketing communities, Bart has spent many years in the industry, including time at Meta, where he supported the launch & growth of products like Instagram Story Ads, in-stream video, & app promo campaigns. He holds an MBA from NYU Stern School of Business & is committed to using his expertise to drive innovation & growth in the industry.
Stephanie Paterik
Editor-in-Chief, The Trade Desk
Stephanie Paterik is an award-winning journalist who has covered the advertising industry for a decade, from the evolution of retail to the rise of ad tech. As editor-in-chief at The Trade Desk, she leads content across platforms including The Current & the Edge Academy.
She was previously editor-in-chief, SVP of Adweek, where she spurred the publication's digital
transformation, international expansion, & relaunch of Brandweek. Named one of FOLIO's top 100 media executives, she is a frequent public speaker on marketing, advertising, & women in leadership. Her work has appeared in The Wall Street Journal, USA Today, & Glamour.
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