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With Scott Belsky (Chief Product Officer @ Adobe & Author, 'The Messy Middle').
Thursday, February 21, 2019 at 08:30 AM   Absolutely Free
Betaworks Studios, 29 Little W 12th St

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Join us on February 21st for a special breakfast discussion with Scott Belsky on his book, The Messy Middle.

Silicon Valley is full of start-up success stories; every day stories emerge of a new company with the potential for a billion-dollar valuation & plans for global domination.

But what can we really learn from these stories? How many of these start-ups are genuinely successful in the long term? When nine out of ten start-ups end in spectacular burnout, how can we ensure our own success story?

While most books & press focus on the more sensational moments of creation & conclusion, The Messy Middle argues that the real key to success is how you navigate the ups-and-downs after initial investment is secured. It will give you all the insights you need to build & optimize your team, improve your product & develop your own capacity to lead. Building on seven years' of meticulous research with entrepreneurs, small agencies, start-ups & billion-dollar companies, Scott Belsky offers indispensable lessons on how to endure & thrive in the long term.

Scott Belsky is an executive, entrepreneur, author, investor, & now serves as Adobe's Chief Product Officer. Scott's passion is to make the creative world more productive, connected, & adaptive to new technologies. He founded Behance, the leading online platform for the creative industry to showcase & discover creative work, & served as CEO until Adobe acquired Behance in 2012.

Scott actively advises & invests in businesses that cross the intersection of technology & design, & help empower people. He is a Venture Partner with Benchmark, & is an early advisor & investor in Pinterest, Uber, sweetgreen, & Periscope as well as several others in the early stages. He is also co-founder & Chairman of Prefer, a referrals platform that empowers the careers of independent professionals (aka "Soloists).

Through his work as a founder & investor, Scott has become an advocate for technology & community initiatives that empower creative people & help businesses leverage the creative potential of their people. He is the author of two national bestselling books, Making Ideas Happen & The Messy Middle, & Scott founded 99U, a publication & annual conference devoted to productivity in the creative world.
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