About This Class
This bootcamp introduces participants to the current social media landscape & explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape & how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.
Topics to be covered will include: an overview of social media platforms, current social media trends & their implications, how to tailor social media tools to your existing business strategies & social media tools for monitoring & ROI.
Case studies & tactics will be presented throughout the session & participants will gain hands on knowledge through breakout sessions.
General Assembly's classes, workshops & events are for recreational purposes & are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download & save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
Understand what types of social media platforms are available & how they are used
Look at case studies on effective use of social media
Learn best practices on how to engage people
Look at monitoring, research & engagement tools available to marketers & brands
Learn to evaluate social standing of a brand
Engage users via social platforms
Examine social media engagement strategies
Learn tools & techniques to measure effectiveness & ROI
Measure effectiveness using free tools
You will need access to a laptop or computer with a working webcam & microphone as well as a strong internet connection.
This class will occur completely online using Zoom.
Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
Each individual class participant must have purchased a ticket
About the Instructor
Founder, Bridesmaid for Hire | Author | Podcaster | Workshop Host & 1:1 Coach | Professional Speaker,
Jen Glantz is the Founder of Bridesmaid for Hire, along with the creator of the project Finally the Bride, the Founder of the blog The Things I Learned From, the voice of the podcast You're Not Getting Any Younger, the Founder of the coaching business Jen & Juice, & the author of the Amazon-bestselling books, "All My Friends are Engaged" & "Always a Bridesmaid for Hire."
She's told her stories on hundreds of press outlets around the world, such as Good Morning America, CNN, & NPR, where they called her job the "weirdest of all time". You can often find her on stages as a speaker for conferences, major companies & schools. In 2016, she received the "30 Under 30" award from her alma mater, University of Central Florida. She's a freelance writer for more than 25 different websites, including NBC, Glamour Magazine, & Forbes.
Three things you have to know about her: she only eats pizza, her birthday is on April Fool's Day & she spent 2 years living in a new city every month. Learn more on her website: Jenglantz.com & email her to say hello: firstname.lastname@example.org