| |
|
Marketing In The Age Of AI
|
| With Kevin Lee (Founder, Didit), Justin Evans (CEO, DataStory Group), Dorian Benkoil (Prof. Media Mgmt, Columbia). |
|
Oct 07 (Wed) @ 05:30 PM
FREE
| | Transatlantic Innovation Hub, 417 5th Ave, Ste 814
|
|
|
|
|
| |
| Register |
|
|
| |
How is Marketing & Advertising Evolving & Changing?
You've got a great product. You've figured out the market, who your customers are. But how do you reach them, build a community, even passionate loyalty. Our experts (and you) will have a conversation about what works now, gathering & using data, & leveraging the best tools & platforms.
Moderator:
Dorian Benkoil, Teeming Media, Professor of Media Management (Columbia, Fordham) who has earned millions in revenue & audience for multiple media properties. Media-tech aficionado. Award-winning journalist. MBA, Fulbright fellow. Speaker of languages. Lover of dogs & tennis.
Panelists:
Justin Evans, CEO of DataStory Group, a consulting firm that empowers organizations to grow by creating new data products. He is a patent-holding 20-year veteran of the data & technology industry whose innovations have generated hundreds of millions in revenue for Fortune 500 companies such as Samsung, Comcast & the Nielsen Company. And the author of The Little Book of Data: Understanding the Powerful Analytics that Fuel AI, Make or Break Careers.
Kevin Lee is executive chair & founder of Didit. They help marketing teams profitably outpace competitors with two levers: Paid Search & Paid Social & GEO (Generative Engine Optimization). He's also CEO of the eMarketing Association, whose mission is to educate, & support the interests of marketers within & across the advertising, marketing, media & agency community.
|
|
|
|
|
|
|
|
