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EVENT DETAILS |
Measuring Impact: How to effectively communicate business value to investors, customers & employees
About this Event
Gain early access to the Impact Beacon
This how-to session will help you tell your story of impact in ways that enhance investor relationships, drive customer awareness & increase employee retention. Leave with shareable measures & impact targets to demonstrate your company's potential impact at scale. Use materials gained in this workshop immediately for:
Pitch decks
Website
Marketing Materials
Recruiting Materials
Customer Meetings
The Impact Beacon is an insights platform that allows entrepreneurs to use facts & figures to identify, evaluate, & articulate their impact.
For the first time, entrepreneurs can measure & understand the positive consequences of their business in a few simple steps. Building on the hard work of platforms such as the Sustainable Development Goals, IRIS+, BLab, & the Impact Management Project (among others), the Impact Beacon distills the process of defining & mapping a company's impact down to a short series of questions that take less than two minutes to answer. Rather than searching through a library of terms, it filters through 500+ possible outcomes based on the entrepreneur's vision of what their company can achieve.
Entrepreneurs can also run through multiple scenarios to gauge the impact of different models or approaches to their business. The result is a shareable series of measurements & impact targets that entrepreneurs can use to demonstrate their company's potential impact at scale.
The Impact Beacon, a dynamic model that is constantly evolving based on entrepreneur feedback, is designed to make the impact measurement process easy, accessible, & tangible. We seek to help more entrepreneurs build impactful companies.
Agenda
Impact storytelling tips with Sarah Millar & City Light Capital Portfolio Company
Leadership Beacon Introduction & Access
Complete your Impact Profile & Share Insights
Optional: Stay for Breakout Rooms. Work with a mentor & your peers in a small group to discuss, refine & improve your story of impact
Are you a mentor or entrepreneur looking for complimentary mentorship? Sign up now.
OUR SPECIAL GUESTS
Sarah Millar
Principal, City Light Capital
Sarah is a Principal at City Light, a venture capital firm that invests early in impactful companies. They partner with experienced teams building category-defining solutions in the areas of education, safety & care, & the environment - where more revenue equals better lives at scale, every time. As one of the earliest & most successful impact investing firms, City Light has a track record of identifying & scaling impact in ways that build better companies. Sarah runs City Light's "City Spark" fund. She also leads the fund's impact measurement & management efforts. She is passionate about supporting companies that show demonstrated impact through their core products or services.
Meg Small
PRC Director of Social Innovation; Assistant Research Professor
Meg Small is the Director of Social Innovation at the Prevention Research Center & serves as the Director of the Health & Human Development Design for Impact Lab. As a Penn State alumna, Meg received her BS in health & human development (HHD) & went on to receive her Ph.D. in public & community health from the University of Maryland. Meg has worked in prevention research for 20 years, & initially became interested in the field as a graduate student who wished to help with the eradication of HIV.
At the Center, Meg is particularly passionate about creating interdisciplinary collaboration & entrepreneurial mindsets to improve the translation process & impact of prevention science. She is interested in developing practices that use innovative methods & frameworks for evidence based programs. Her favorite part about working at the Center is the collaborative culture & interdisciplinary opportunities that present themselves. She loves the passion & commitment everyone at the Center has towards improving outcomes for children & parents.
The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources & mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us & make your gift to ensure these transformative programs may continue to reach the underserved.
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