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Reaching over a billion users faster than any other social media platform, TikTok is more than a dance app for teenagers or a search engine, albeit a very powerful one, having surpassed Google as the preferred search engine among Gen Z.
TikTok is rewriting the rules for marketing, highly influencing buying behavior, & pushing companies to have a fresh take on advertising! With the #TikTokMadeMeBuyIt, brands sell out products online & in stores, however, many companies have yet to unlock & utilize TikTok's great potential!
Malene Hold, Head of TikTok at the global social media agency Kubbco, will teach us about how to succeed with marketing on TikTok.
Malene is one of the leading TikTok experts in Denmark & was awarded M Talent 2022' by the Danish Marketing Association. She has built & managed TikTok campaigns for some of the most successful Nordic & global companies such as Red Bull, Novo Nordisk, OLAPLEX, Matas A/S, & many more!
Malene will give an introduction & guide on how to use TikTok for marketing - & how to avoid appearing as cringe boomers on TikTok' ( a guide to understanding the language & culture!)
Agenda:
- Introduction to TikTok
- What can TikTok be used for?
- TikTok statistics & data
- How to create content for TikTok
- Successful cases
- Future prospects
Date & Time: Thursday, March 23rd, 2023 6.00-8.00 PM
Program:
6:00-6:30 PM: Arrival & Networking
6:30-7:20 PM: Presentation
7:20-7:35 PM: Q&A
7:35-8:00 PM: Networking
Address:
McGuireWoods LLP
1251 6th Avenue (btw. 49th & 50th Streets), 20th Fl.
New York, NY 10020
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