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Betaworks welcomes its official creative partner, Grey, along with community & conversation aggregator Reddit for a special evening on how famously effective ideas live & expand across the Reddit platform.
Attendees will walk away with new knowledge on how to engage, inspire, understand, curate, question, & monetize communities toward the goal of realizing & growing new ideas.
Part 1: How to Utilize Your Loyalists to Move Business
The boundless communities found on Reddit claim authority on a wide range of consumer products & services. This talk will help deepen your understanding of online influence & the role communities can play in shaping shopper behaviors.
Part 2: What Does Togetherness Mean in a Divided World
We're more aware than ever that social & digital media can be intrinsically anti-social, but we nevertheless work to improve tech's ability to forge togetherness. We'll discuss how the advertising industry is continuing to be a force for building community & bringing people together.
Part 3: Change My View Workshop
It feels like everything online has the potential to be a fight. But, Reddit just happens to have r/ChangeMyView, which has been identified as the best hope for civil discourse online. We'll examine how, with some creative thinking, we can design social media discourse as a destination for togetherness.
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