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With founder/CEOs Stephen Kuhl (Burrow), Gabby Slome (Ollie), Matteo Franceschetti (Eight), Janet Lieberman (Dame).
Thursday, April 26, 2018 at 06:30 PM   $20
Alley Chelsea, 119 W 24th St, 2nd Fl

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Consumer product startups are often overlooked in the startup & investment scene, but thanks to up-and-coming disruptors in the space like Dollar Shave Club, Glossier, & Bonobos, we're seeing a big rise in consumer products & direct-to-consumer startups.
New consumer product startups are taking advantage of new tech, marketing channels, & the changing habits of consumers to build brand awareness & grow their companies. Through social media new brands can become more popular than the incumbent giants currently manufacturing consumer goods. With all of the opportunity for new consumer goods startups, there are still many challenges an entrepreneur will face. Developing a prototype, creating the product, manufacturing, distributing & marketing all become hard questions to answer. Join us & our expert panelists who've created successful consumer goods to discuss important product development & e-commerce topics like:

Developing early prototypes & finding product/market fit
Identifying target customer segments for your product
Finding manufacturers & distributors
Marketing your product through social media & other channels
Understanding short term & long term channel strategy
Thinking about MVPs in the context of physical goods
Understanding the private label option

About the panelists

Stephen Kuhl, Co-founder & Co-CEO of Burrow - Stephen is the Co-founder of Burrow, a direct-to-consumer sofa startup that manufactures & delivers customizable, modular sofas that can be assembled in less than 10 minutes without tools. They were part of Y Combinator's Summer 2016 class & raised a $4.3 million seed round in December. They launched in April 2017 & closed $3 million in sales at the end of the year.
Gabby Slome, Co-founder & CXO of Ollie - Gabby is the Co-founder & CXO of Ollie, a startup that creates & delivers all-natural, human-grade food tailored to your pet. They raised over $12 million in Series A funding in August 2017. Their all-natural dog food has been covered in Forbes, TechCrunch, Business Insider, & many other publications. Gabby has a background launching & growing other e-commerce startups & is a Columbia University graduate.
Matteo Franceschetti, Co-founder & CEO of Eight - Matteo is currently the Co-founder & CEO of Eight (formerly known as Luna), a proprietary technology reinventing the way people sleep. Eight graduated from Y Combinator in the summer 2015 & from Stanford's StartX program in May 2015. They also sold over 6,000 units in pre-orders through a successful Indiegogo campaign that raised over $1 million in that same year. Eight just announced their $14 million Series B led by Khosla Ventures.
Janet Lieberman, Co-founder & CTO of Dame - Janet is the Co-founder & CTO of Dame, a sex tech startup on a mission to design well-engineered sex toys, heighten intimacy, & openly empower the sexual experiences of womankind. In 2014, Janet helped create the first successful hands-free couples' vibrator, Eva, which raised over $575,000 on Indiegogo when it launched. In 2017, Dame launched Fin, which was the first sex toy to ever be posted on Kickstarter. Janet earned her mechanical engineering degree from MIT in 2007 before starting her career in product development.

6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking

Attend all of our events in March by purchasing a March Event Passand get access to March 14: B2B Marketing & Customer Acquisition, & March 21: Consumer Goods & Product Development, March 26: StackTalk w/ Isaac Oates,and March 28: Design Advice for Startups.

Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink,, & Techstars. You can find all of ourpast events & speakers here!If you have any questions, please email me

Thanks to Alley powered by Verizon for hosting our event.Alley powered by Verizon locations are developed by Verizon, the world's leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies & thought-leadership of Verizon.
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