The thing that makes business development fascinating is that the best deals have never been done before. There's no template, no cookie cutter grind-it-out approach to making it work. This is why most organizations are so astonishingly bad at it. - Seth Godin
Business development & partnerships are all about expanding growth opportunities for your startup. When done correctly, they can be a huge driver of growth for early-stage startups, all while providing value to partners & consumers. But, without strategic planning, specific goals & the right incentives, BD & partnership deals can become an enormous waste of time.
How should early stage startups be approaching business development & partnerships? Is there an argument for punting on BD strategy & focusing on sales or marketing? Or does BD have value from Day 1? What kind of assets or resources can a young company bring to a partnership deal? We'll ask our panelists these questions & cover topics like
Developing & implementing a business development strategy
Identifying the right partners & building relationships
Aligning business development with sales, marketing, & other teams
Hiring for BD & partnerships
About the panelists
Tory Marlin is the VP of Brand for Finn by Chase, an all-mobile bank with built-in money management tools. Her work is focused on changing the way young people think about & manage their money. She hopes to change the conversation about saving to a more positive one, giving the "starter" segment of Gen Z & millennial customers the tools they need to make money management a joyful experience. Tory's previous work experience spans custom content, experiential marketing, influencer marketing, & new product development. Most recently at PopSugar, she led the strategy for more than $8MM in revenue, growing the PopSugar brand influence specifically in the health & wellness space & in experiential programming. Previously, Tory was on the founding team of #BUILTBYGIRLS, Oath's social impact brand aimed at giving young women the tools to pursue careers powered by technology.
Michelle Finizio is the Chief Revenue Officer & Head of Partnerships of FounderMade, a platform that takes consumer discovery to the next level, helping entrepreneurs everywhere scale their business through thought leadership, investment, distribution & high-impact marketing initiatives. Prior to this, she was the program lead at XRC labs, where she launched the first XRC Labs cohort. She managed & supported program operations, the mentorship network, demo day, sponsor & investor relations, & portfolio company's operations, staffing, & program needs.
Kristin Ross, SVP Corporate Sales & Partnerships at S'well,a company that makes fashionable hydration accessories that look great & do good. Ross specializes in identifying & building long term relationships with high profile accounts to secure strategic partnerships that will support the overall brand strategy. Swell's most recent partnership is with Links Unlimited, naming them the exclusive supplier of S'well bottles to the wholesale industry. Prior to S'well, Ross was the Director of Corporate Partnerships for North America at FFP Group. There, she successfully delivered & drove sales development of the Corporate Sales & Wholesale Channels for both Links of London & Folli Follie.
6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking
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Headquartered in New York, Reonomy has raised ~$70 million from top investors, including Sapphire Ventures, Bain Capital, Softbank & Primary Ventures. Our clients represent the biggest names in CRE, including Newmark Knight Frank, Cushman & Wakefield, Tishman Speyer & WeWork. We've also received accolades such as the "100 Best Places to Work" by BuiltIn NYC & CB Insights' "The Top Fintech Startups of 2018."
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Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world's leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies & thought-leadership of Verizon.
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